Yet another bunch of “false claims” coming from Mary Kay Inc. national sales director Tammy Crayk. She calls this a “tried and proven” plan, and I would love for someone to show me ONE person who did this. I bet she can’t.
And even if she could, you’d be talking about one out of millions. Oh, I know. That just shows it’s possible. It’s not Mary Kay’s fault if all of you are too lazy to do it. You could if you really wanted to.
Well, of course, I disagree with that premise. Even if a plan like this is theoretically possible, everyone needs to know that it’s not even remotely probable. The chances of a consultant being able to pull this off are so slim, yet no one in Mary Kay will tell them that.
So here’s Tammy’s claim: Hold just 3 skincare classes per week and you will be making $10,000 per month after six months . Seriously? Yep. This is what she claims, according to this document:
Use this tried and proven plan originally shared by Tammy Crayk, Million Dollar Director, hold classes per week and you will be:
- Driving a company car in three months
- Looking lovely in a Director's Suit in four months
- Fabulous 50's Elite Director in six months
How This Plan Works:
- The average skin care class has four guests.
- At twelve classes per month x 4 guests you will see 48 new faces a month!
- One in two ladies will buy a skin care set.
- The national average production for a skin care class is $200.
- Twelve classes per month x $200 in sales = $2400 in retail sales per month.
- One in five will hear about Mary Kay as a career and become a consultant.
If just one of the five women you share Mary Kay with each month adopts this plan right behind it will work almost effortlessly! Remember, you are probably going to get approximately 4 no’s for every yes you receive. If you don't have four guests at each class re-examine your hostess program. If one in five interviewed recruit prospects don't sign up, you may need to re-evaluate the type people you are trying to recruit.
And this is where the fiction gets really interesting. You can follow Tammy’s whole document with the link above, but here’s the gist of it.
Every month you’re holding 12 classes with 4 guests who each spend $50 (48 women total), from which you recruit 5 team members and pretend that they each order $1,000 wholesale (which makes them all seminar qualified and you get bonuses). (Now this doesn’t take into consideration all the classes that don’t hold, all the classes at which you sell very little, all the recruits who never order $1,000, but who cares, right?)
Month 1 = $960 profit from sales + $650 commission + 100 bonus = $1,710 and 5 recruits
Month 2 = same as month 1 but $150 more bonus = $1,860 and 5 more recruits
Now you go into DIQ (director-in-qualification) for Month 3.
Month 3 = same as month 2 but $156 more commission because month 1 team members order again = $2,016 and 5 more recruits
Here she says you’ve finished car, but that’s not correct. She forgot that Month 1 is the month you need to get your recruits to “go on target” and then Month 2 is really your first month of car production. Oops. At this point you’ve got 15 recruits and your team members have recruited 5. Add all that productdion together because everyone orders, and you’ve got $12,400 done for DIQ production. (Are you laughing yet?)
Month 4 = same as month 3 but $299 more commission because of reorders again = $2,315 and 5 more recruits
Now this is fantastic. Everyone, everywhere is still active. AND your team members have now recruited 10 more people. Your pyramid is well on its way with 35 consultants plus you. Did I mention that everyone is active?
This is where it gets even funnier. You’re a sales director and your production and recruiting are off the charts so you make mega-commissions and mega-bonuses.
Month 5 = $960 profit from sales + $1,495 commission from your recruits + $3,601 unit commission + $300 recruit bonus + $2,100 production bonus = $8,465
See how easy this is? Unless you’re lazy, of course!
Month 6 = $960 profit from sales + $1,820 commission from your recruits + $4,576 unit commission + $300 recruit bonus + $3,100 production bonus = $10,756
And then Tammy lists keys to success. But I can sum it up for you. FRONTLOAD. BIGTIME.
Now… gosh… If you use Mary Kay Math, you know that these three classes a week take you about 2 minutes total. But seriously, if this was “all” it took. Just the magic 3 classes a week and all the rest of it falls into place… wouldn’t everyone do it?
What a nice piece of fiction.
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