Hold onto your hats, ladies! Mary Kay Cosmetics is making another huge change to its product line. We’ve talked here about frequent product changes (see here, here, here, and here). These changes are not for the benefit of the consultants, nor are they for the benefit of the customers. They are for the benefit of Mary Kay Inc., which makes tons of money each time a product is changed.
Botanical Skin Care Replaces Classic Basic
First up, botanical skin care is in, classic basic skin care line is out. Formulas 1 and 2 of Mary Kay’s Classic Basic Skin Care will go away at the end of 2012. Formula 3 of Classic Basic Skin Care will stay. The company is considering offering Formulas 1 and 2 for sale once a year, starting in 2013.
The new skin care line will be Mary Kay Botanical Effects Skin Care, and will include a cleanser, freshener, mask, and moisturizer in dry, oily, and normal formulas. So you see, this will essentially be classic basic skincare, with a new smell, new packaging, and new name. Mary Kay says it is hypo-allergenic, fragrance free, alcohol free, and fee of synthetic dyes.
What does this mean for the consultant? Lots of new products to buy and promote, with no substantial distinction from the old products. The new products will be available in early 2012.
New Products and Changes: (available December 16, 2011)
Timewise Moisture Renewing Gel Mask – Offers 10 minutes of pampering with 10 skin-renewing benefits. It’s formulated with scientifically studied ingredients that help quench your skin’s thirst in addition to other skin-loving benefits. Signs of stress disappear as skin feels calmed, purified, and nourished.
Mary Kay Nourishine Plus Lip Gloss – 3 current shades – Cream & Sugar, Fancy Nancy, Beach Bronze; 11 new shades – Mango Tango, Au Natural, Pink Parfait, Pink Sateen, Pink Luster, Berry Tart, Cafe Au Lait, Rich Spice, Rock ‘n Red, Red Passion. (Check out the many previous changes to Mary Kay’s lip glosses here.)
Mary Kay Lip Liner – 5 current shades – Neutral, Chocolate, Cappucino, Plum, Dark Chocolate; 4 new shades – Soft Blush, Caramel, Clear, Spiced Tea
Mary Kay Eyeliner – New formula in 7 shades – Black, Deep Brown, Bronze, Steely, Dark Denim, Violet Ink, Rich Jade
Other Changes: (starting March 16, 2012)
Timewise Age-Fighting Moisturizer – Going from SPF 15 to SPF 30.
Mary Kay Foundation Primer Sunscreen Broad Spectrum SPF 15 – New product, replacing Mary Kay Foundation Primer.
Other Products with SPF – Most products with SPF will be repackaged starting March 16, 2012, and all will be repackaged by June 16, 2012. This change is said to be due to changes made by the FDA regarding sunscreen packaging.
Coming in a year or two: Thanks to the magic of the U.S. Patent and Trademark Office, we get a peek at the products Mary Kay has in the works. They are constantly thinking ahead to create new products (to keep those orders coming!).
Acne Prieve – Acne cleanser or treatment
Always True – Perfume
Botanical Man – Even the men don’t escape Mary Kay’s botanical craze!
Botaniful – A way to update the botanical line down the road?
Cellsation – An incarnation of the awful Cellu-Shape product?
Chord – Sunscreen or tanning product
Color Tiles – Sounds like a new spin for the color cosmetic compacts.
Clear Proof – Acne skin care products
Lash BUilding Serum
Panthenol-Pro Complex – A lash and eyebrow product
Replenafirm – Yet another anti-aging product for the face?
Simple Truth and Simply True – Maybe another perfume?
Timewise Repair – More anti-aging?
True Original – Perfume too?
Tranquil Waters – New perfume?
Velvet Glide – Maybe a lipstick?
Volu-Firm – Some sort of facial product.
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