Despite Mary Kay Inc.’s representations to the press that the company is flying high and benefiting from a tough economy, attendance at the annual Seminar in Dallas is still lagging behind the attendance in most of the last ten years.
In 2012, Mary Kay reports that 32,000 women will attend Seminar in July and August:
This figure is better than 2010 and 2011, which each had 30,000 attendee, but is behind the eight years prior. Here is the annual attendance for the last decade:
2010: More than 30,000
The seminar attendance may reflect two things:
a. Lower recruiting in the U.S. – The company won’t tell us what the U.S. recruiting numbers are, but I think it’s safe to say that they are down and the overseas markets are responsible for the company’s growth.
b. Smarter consultants – Hopefully, more consultants are realizing what a waste of money Seminar is, because there is little actual learning that goes on there, and it is mostly just an expensive pep rally.