Three Little Words Your Mary Kay NSD Needs You to Bee-lieve

Written by TRACY on . Posted in Culture & Manipulation

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Written by The Scribbler

“Believe in your ability to create what you want and know that you deserve to have it…abundance is God’s plan for us.” EESSD Melinda Balling

“Sooner or later, I always get everything I really want.” NSD Luella Gunter

“I deserve the best life has to offer and I claim my share now.” – Common affirmation

The Mary Kay upline teaching of “You deserve it!” is more widespread than someone on the Hollywood Butter-and-Bacon Milkshake diet. It’s a justifier, as in “I frontloaded 10 women with Emerald star orders this month, therefore I deserve to go buy myself a new soul from Target. On second thought, scratch Target; my credit score is -24. What time does Dollar Tree close?”

We know that Mary Kay claims to be about enriching women’s lives, but let’s face it; obtaining wealth makes up about 98% of that enrichment. If an IBC has a down day in MK, she’s not advised to go take a walk with her children or soak up the sun on the back porch; she’s advised to “Think about the suit, the big paychecks, the Cadillac, and the diamonds.” It’s all about the stuff. Why is that? Why put such a heavy emphasis on what one supposedly deserves to have?

“Sociologists tell us that people often spend their money…to buy things that enhance their sense of self-esteem and to project the “right” image so that they’ll be accepted and loved,” says Larry Burkett in his book Creating Your First Financial Plan. Is it possible that a major way of gaining self-esteem in Mary Kay means looking (and spending) like an NSD, otherwise known as “Faking it until you make it?”

Here’s a wild thought: Do you think large inventory purchases might fall into that category? Do IBCs ever make inventory purchases so they’ll be “accepted and loved?” Mind you, if you need to order because you sold enough foundation this week to supply a Kabuki troupe through 2012, good for you! But if you’re ordering product because your director says that you’re “only” $600 away from earning yourself a quick jaunt across a stage, it’d do you a world o’ good to rethink your motivations. As Pastor Craig Groeschel put it in his book Confessions of a Pastor: “We go into debt buying things we don’t need with money we don’t have to impress people we don’t even like!”

There’s nothing wrong with having dreams of a larger home or a car that doesn’t have a hole in the floor; but when the “I deserve it!” mentality muscles itself onto the throne of your life and props its feet up on the backs of your husband and children, it’s time to do some “negative” (i.e. ponder a view that does not glorify MK) thinking.

NSD advice like “Surround yourself with your goals – be obsessed with it!” isn’t so much for you as it is for them. If you’re obsessed with getting into a red jacket, driving a pink car, and living in a house that beats the square footage of the Death Star by eight bathrooms, that pretty much guarantees fat commission checks for the folks camping atop Pyramid Peak.

If you’re not obsessed with MK goals, however (i.e. staying content as Personal Use or only ordering what you need when you need it) your NSD’s going to have to axe the catered dinners courtesy of Le Noseinzeaire and enjoy frozen White Castles instead, the poor dear. Do “lowly” IBCs really hold that much power? You better bee-lieve it, buster.

A phrase commonly heard in MK is that “Women love choices!” You’re no exception. You have the choice to call out your upline’s materialistic motivations, turn your back on them, and encourage your peers to do likewise. You have the choice to refuse to tie your self-worth to a suit, a car, or a low-grade gemstone. And you have the choice to make business decisions that are for you alone.

For some, that could mean returning unsold product and boldly choosing a fresh path that doesn’t involve Mary Kay. For others, it could mean striving to focus on honest sales and good customer service. And for some women, it could mean something as simple as allowing oneself to question an aspect of MK and subsequently ask a fellow IBC if she ever felt likewise.

Make a wise choice today, girlfriend. You deserve it.

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Comments (11)

  • D

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    I sold MK back in 2003 I think…..I was in college and wasted a lot of money!!!
    Does anyone here know about that asian woman that always purchased the most retail and was like a pastor? She would say “just sell Jesus and MK sells itself”….I wonder what happened to her

    Reply

  • Verity Rose

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    Scrib, you should win a Pulitzer for this. My heart is actually beating faster as I read it (and not just because I had coffee with breakfast this morning). Your comments about “Women love choices!,” in particular, are just superb. Talk about empowering.

    Reply

  • raisinberry

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    Yuko Yasuma…apparently sold bazillions worth of MK. She mocked Tom Whatley after he asked her why she never recruited. I kinda wonder if Yuko “dispensed” product to other women to sell within their community, who were perhaps without a social security number…but that’s just me and my spidey senses. Don’t quote me.

    Reply

    • oh no!

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      She was sued from one of the Japanese members since Yuko made the member tithe all her savings to the church in the amount of around 6,000,000.- yen (around $700,000.00) stating that otherwise “she would go to hell”.
      The victim was kicked out of church after the contribution and sued later.
      The lawsuit became a big headline in Japan and Saints of Glory Church was not only been defeated but has been considered as a cult.
      The suit was brought to the States (with rumors that Yuko had put the money in her pocket), and she lost the case having to pay close to $1.5 million due to the exchange rate, legal fee and interest.
      But to the congregation of the church, she mentioned that her husband (Akito Yasuma) has donated $1.5 million for the salvation of his soul!

      If you dig in, there are other scary stories around her and the church…

      Reply

  • moosemama

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    yuko is still active, in fact February’s applause lists her as top beauty consultant for Emerald in personal sales, she has $37414 in October 2011

    Reply

  • MLM Radar Detector

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    Melinda Balling, EESSD… I count 5 letters there…

    Just exactly how many levels does a wanna-be Mary Kay retiree have to claw her way up through, before being eligible for that elusive status – National Sales Director Emeritus? Y’know, that “anyone can do it – you can do it” status practically promised to all new IBCs? The only status where you really do get that residual income after you stop ordering (‘scuse me, “selling”).

    Independent Beauty Consultant
    Senior Consultant
    Red Jacket
    Team Leader
    Future Sales Director
    Sales Director in Qualification
    Sales Director
    Future Senior Sales Director
    Senior Sales Director
    Future Executive Senior Sales Director
    Executive Senior Sales Director
    Elite Executive Senior Sales Director
    National Sales Director in Qualification
    National Sales Director
    Senior National Sales Director
    Executive National Sales Director

    Finally, if you rise fast enough and survive long enough, National Sales Director Emeritus. (We know there are over 700,000 active consultants on the books each year. Does anyone know how many women ever reach NSD Emeritus? It’s damn few.)

    Time’s a-wastin! You deserve it! Claim your share now, ladies! Pull on your Big Girl Panties and shimmy your Lacy Hot Pink Panty butt up the career ladder! Be obsessed with your goals! Anyone can do it – you can do it! Just don’t you worry your pretty little heads about counting aaalllllll those rungs above you!

    Reply

    • Scrib

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      Independent Beauty Consultant
      Senior Consultant
      Red Jacket
      Team Leader
      Director in Qualification (process)
      Sales Director
      Senior Sales Director
      Future Executive Senior Sales Director
      Executive Senior Sales Director
      Elite Executive Senior Sales Director
      National Sales Director in Qualification (process)
      National Sales Director
      Senior National Sales Director
      Executive National Sales Director

      There is no Future Sales Director or Future Senior Sales Director, and the positions of DIQ and NIQ aren’t true levels on the career ladder, but rather processes one must go through to obtain the next level. So the lady who’s an EESSD can be going through NIQ, but she’s still an EESSD.

      It’s still a lot of hoops to leap through, and even worse, simply selling the product DOES NOT move you up through those levels. ONLY by recruiting can one climb the ladder. That tells me MK doesn’t have as much confidence in their own product as they let on, otherwise they’d use actual retail sales of their marvelous products as a requirement for promotion.

      Fun fact: The MK Opportunity is Mary Kay’s REAL product.

      Reply

      • iDIQuit

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        I don’t know about Future Senior Sales Director, but there is a Future Sales Director position. Team leader is 5-7 active recruits, Future Sales Director is 8+, DIQ is 10 and you have to submit. So you could be a Future Sales Director with 8, 9, 10, or however many recruits without ever going into DIQ. I know one woman who has 23 personal recruits and is a Future Director because she doesn’t want to have production quotas every month…

        Reply

  • gotheart

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    MLM Radar, wow.
    This is the first time I have actually seen that in black and white.
    Women need to see this before they sign.
    Course I am sure mkcorp doesn’t want it in black and white.
    Though provoking.

    Reply

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