A Quality Prospect for Mary Kay

Written by TRACY on February 1, 2013. Posted in Recruiting

What do Mary Kay consultants and sales directors look for in potential new recruits?

The truth is that any woman with a pulse and a credit card is a viable recruiting target for Mary Kay consultants. They are taught to offer the “opportunity” to everyone. Everyone. Because to not do so would be selfish. And who are we to decide who deserves the Mary Kay opportunity and who does not?

So even though Mary Kay consultants will recruit just about anyone and everyone if given the chance, there is a little list of more desirable qualities. If you have many of these, the recruiter will be visibly salivating and likely won’t stop calling you until you threaten to get a restraining order.

On the left are the desirable qualities. These are the ones that signify access to money in order to make a large inventory purchase up front, which is the most desirable recruit of all. On the right hand side are the qualities which suggest you can’t buy any inventory and might not be successful, although if you’re still willing to sign up, they’ll take you.

Witness…

She pays a mortgage payment monthly.	She rents an apartment or lives with family.
She has available credit and uses a checking account.	She pays only in cash.
She has a support system (husband, family, etc.)	She is a single Mom or has no support system.
She has purchased a Skin Care System.	She has purchased just 1 or 2 items.
She has integrity—holds appointments made.	She’s cancelled or rescheduled an appt. with you.
She has in depth questions about Mary Kay.	She has vague interest in knowing about Mary Kay.
She asked you how many hours you work..	She asked you how many hours do you HAVE to work
She asked how much inventory is best.	She asked if you HAD to have inventory.
She would do things the Mary Kay way.	She looks for shortcuts, curses and speaks negatively.
She has high standards for her appearance.	She places little importance on her appearance.
She could write a check today for her Starter Kit.	She has to wait to save money for her Starter Kit.
She has expressed a desire to want to make a change.	You have impressed upon her a need to make a change.
She is an optimist (The glass is half full!).	She is a pessimist (The glass is half empty).
She is 25 or older.	She is 24 or younger.
She has a bright cheerful spirit.	She doesn’t smile often.
She has a passionate quality about her.	She reveals little emotion.
She enjoys a challenge.	She would rather be a follower.
She maintains strong eye contact with you.	She finds it difficult to look you in the eye.
She has been highly successful in previous endeavors.	She has half heartedly pursued other things.
She has a strong work ethic.	She lives on public assistance.
She loves Mary Kay products.	She has never tried the products.
She has great bounce-back-ability.	Obstacles tend to stop her.
She is decision maker.	She often has to ask others for their opinion.
She has a strong self confidence.	She often seeks approval of others.
She uses her children as a reason to begin.	She uses her children as an excuse not to start.
She owns a car.	She owns no car or only has one in the family.
She purchased her products in full.	She used the payment plan.

Comments (3)

4:8 girl

February 1, 2013 at 7:29 am | #

LOL! I have that chart above! In my recruiting file, of course. I always found the training contradictory. We are not to “pre-judge”, yet we are to ask everyone? We aren’t to “make assumptions”, yet we assume if she meets the criterion on the left side that she will be a great consultant? Or even WANT to be a consultant? Don’t look at under age 24, but yet Gen Y is growing by leaps & bounds? Here’s the scoop, you may want “quality women” on your team, but you will recruit practically anyone that has a pulse…..even if it’s faint. So glad I’m getting out.

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bethany

February 3, 2013 at 2:27 am | #

Being a follower and seeking the approval of others are on the right side but I dare say they LOVE those traits in recruits!

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raisinberry

February 3, 2013 at 7:59 pm | #

bethany, you are right on…in fact, if you are emotionally strong, you are considered a “difficult” recruit. Its like there’s the training that’s in print, and then there’s the training that you need to know to get the job done.

They definitely want credit worthiness…but more than that is a recruit who will “come through” for the Unit Goal…as in easily manipulated.

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