The most clever marketing ploy ever instituted by Mary Kay is the PINK CADILLAC! It screams success. The general public sees a woman in a pink Cadillac, and assumes she is very successful and earning the big bucks in Mary Kay.
The sad reality is that most of the Cadillac drivers are making about $30,000 to $40,000 per year. That’s not executive income! And these women are in the very upper ranks of Mary Kay.
Below is a snippet of my interview on HuffPost Live, talking about pink Cadillac drivers. One correction: I have estimated that about 300 women in Mary Kay in the U.S. are making a six figure income after business expenses… out of about 650,000 consultants.
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