Director in Qualification! DIQ! The one big hurdle any Mary Kay wanna be “big girl” has to clear. In order to become a sales director, the consultant must complete DIQ. So today, we are going to receive a lesson from Christina Mike, a Mary Kay consultant who just finished DIQ on June 30. She is going to show us how it is done!
To enter DIQ:
- 10 active team members
- Must be a star consultant in the previous quarter (or have ordered $1,800 wholesale in the current quarter)
To complete DIQ:
- $18,000 cumulative wholesale production in 1 to 4 months
- At least $4,000 per month wholesale production
- $1,800 in personal cumulative wholesale production during DIQ
- 24 active unit members (23 recruits + DIQ = 24 total)
- 10 of 24 unit members must have $600 cumulative wholesale production
So how does one meet those requirements? Through a combination of signing up friends and family members (and ordering products in their names, which is a violation of the rules) and purchasing as much product as you possibly can to get to the $18,000 cumulative wholesale.
The consultant pictured above demonstrates how this is done. The picture is supposed to be of her celebratory glass of wine following the completion of DIQ. What she didn’t realize is that the picture shows how DIQ is really completed. See her credit card at the bottom?
That, my friends, is how DIQ is done. With the DIQ’s credit card. How much you wanna bet the “1500” written on the notebook is the size of order she put in to “finish” DIQ? No, she did not need an extra $1,500 wholesale value of products on her already overcrowded Mary Kay shelves. She had to charge that much in order to finish.
This reminds me of our instructions on how to finish a million!
Why do women in Mary Kay put themselves through such financial turmoil? Because nearly everyone buys their way up the Mary Kay pyramid, falsely believing that when they reach that next level, suddenly they will have a profitable and viable business.
And because after trying to make it through DIQ several times, the Mary Kay consultant is likely to do whatever it takes to “finish.” The DIQ pictured above appears to have been on her third time through DIQ: the first in November 2012, the second in and around April 2013, and the third completed in June 2013. (And who knows how many hundreds or thousands of dollars were put on a credit card by the consultant during those previous DIQ attempts!!!!)
And please note that no trip through DIQ is complete without begging for people to sign up!
Here’s the sad part: Your upline will tell you that DIQ is the hard part. That you should do whatever it takes (yes, cheating and going into debt are included) to just get through it. That once you get to director, everything will be wonderful. That is a lie. Directorship sucks.
And let’s not forget about the lies that are rampant in Mary Kay:
$100 did not change her life. Thousands and thousands of dollars of credit card debt changed her life forever. She will now spend years digging out of this financial hole that Mary Kay has put her in. All for the illusion that was created by her upline. An illusion of a viable business with “executive” income.