One of the first things I was taught after I started Mary Kay was how to “reconnect” with old friends in order to sell the product. They get you to make a list of “everyone with skin” that you know, so you can start begging them to “help me meet a challenge” or “help me start my business” or some other lame guilt trip.
Once you get through your list of current friends and family, you’re encouraged to think of old friends you haven’t talked to in a while. You call them under the pretense of “reconnecting” (what a great buzz word), but then as soon as they ask what’s new, you launch into your spiel about this great new thing you’re doing (Mary Kay).
From there you try to get them to hold a class with their friends and family, and if they’re foolish enough to do that, you start with the recruiting lines and continue on from there.
Sales directors encourage the use of these types of tactics, which I find sneaky and disingenuous. Sure, they may be nice people and you might be happy that you looked them up again. But if you were honest with yourself, you know that you wouldn’t have had any interest in “reconnecting” if you weren’t trying to pimp some overpriced beauty products. In fact, if you had an interest outside of MK, you would have called them BEFORE you joined!
Other less-than-honest ways Mary Kay parties are booked is via the “Secret Pal” or “Secret Santa” method. You get your hands on a list of names and start calling them with a line about how someone wanted to give them a Secret Pal Pampering Package. Sure, you want to be their pal for monetary reasons, so technically it’s all true. It’s still sneaky, though.
The sales directors encourage you to get your hands on any sort of directory (church, mom’s club, PTA, etc) that will list names and numbers and start making the calls. I hate how they encourage this sort of dishonesty. And yes, I feel that this method is dishonest. Even though you can technically say you told the truth, in your heart you know that you created a false situation in order to lure someone into having a party. That’s dishonest, and in your heart you know it.
No discussion of sneaky tactics would be complete without mentioning “warm chattering,” a favorite Mary Kay ruse. Included in this is offering a supposedly sincere compliment to someone in order to start a conversation that will quickly lead to mentioning Mary Kay. It’s the equivalent of stalking people in public to badger them (even if it is ever-so-subtle) about liptstick.
Now… I get the concept of “networking.” I’ve done it to build my personal business. But I’ve done it in a genuine way, not with these tricky little methods. I haven’t contacted anyone to pretend to “reconnect.” I’ve told people about my company in the context of a legitimate, genuine conversation… not because I want to recruit them or sell them something.
These tactics in the context of Mary Kay are so insincere. And if you doubt that… Just remember that one of the key teachings in Mary Kay is “work the numbers.” Have you been told: “Some will, some won’t, who’s next!”??? These things demonstrate how the goal of Mary Kay isn’t sincere interaction with women. It’s about playing a numbers game and moving on to the next person with skin who might be interested.
Share your favorite sneaky Mary Kay selling or recruiting strategy!