Your “stars” help your sales director get cars and make a unit club for seminar. Do you think Mary Kay is a numbers game? It sure is to your sales director! Here’s one email about it…
One way to build a million-dollar unit is to build Star Consultants. Independent Elite Executive Senior Sales Director xxxx xxxxxxx from Omaha, Nebraska, who went from the $650,000 Circle of Excellence to the Million-Dollar Circle in one year, shares these ideas for doing just that.
Set a yearly goal for Star Consultants
Decide what you want your unit retail production to be by the end of the seminar year and then use the following general rule of thumb to help determine how many Star Consultants you may need in order to achieve that goal:
$300,000 Circle of Achievement = 30 Star Consultants
$500,000 Circle of Achievement = 50 Star Consultants
$650,000 Circle of Excellence = 65 Star Consultants
$800,000 Circle of Excellence = 80 Star Consultants
$1,000,000 Circle of Excellence = 100 Star Consultants
If 30 Star Consultants in one year seems overwhelming, break it down into quarters – that’s only about eight Star Consultants each quarter.
Increase the initial orders of first-time Star Consultants
During your inventory discussions with new Consultants, explain the benefits of having a larger inventory. For instance, they can receive more free product from the Company.
Raise the expectancy level of current Star Consultants
Are some of your Consultants perennial Sapphire Stars? Then give them a reason to work for an Emerald, Diamond or Ruby Star. For example, xxxx supplements the Company’s Star Consultant program with her own unit promotions. To encourage $500, $600, $700 and $1,000 retail weeks, she offers prizes that are not very expensive. For instance, here are some of the prizes she’s offered:
- Popcorn or pizza at a unit meeting
- Lunch with her
- A weekend at her home for four quarters of Star Consultant status
Says xxxx, ”Think of all the things that you could do to build your Stars, to build to the top and it may take you there.”