We at Pink Truth are very familiar with the false earnings claims made in Mary Kay. The goal is to recruit women into the scheme, and to do so, one common tactic is lying about how much women in Mary Kay make. Below is Mary Kay sales director Rachael Bullock falsely claiming that MK consultants make $5,000 to $25,000 per year, sales directors make $5,000 to $25,000 per month (which calculates to $60,000 to $300,000 per year) , and national sales directors make $5,000 to $25,000 per week (which calculates to $260,000 to $1.3 million per year).
Then we have Mary Kay sales director Kelly Brock falsely claiming that Mary Kay consultants make $2,000 to $25,000 per year (she even says that is a national average to make it sound official). She says that sales directors make $2,000 to $2,500 per month (which calculates to $24,000 to $300,000 per year), and national sales directors make $25,000 to $100,000 per month (which calculates to $360,000 to $1.2 million per year).
Do you see anything wrong with the claims these women are making? Why are there differences in the numbers? Because they are completely fabricated.
The truth is that that 99% of people lose money in MLM, and very little product is actually sold to real customers (scroll down to “Why Retailing Does Not Occur”). We have discussed over and over and over and over again how little product is actually sold, which means that consultants are not profiting.
And sales directors? The sad truth is that most make about minimum wage. There are about 13,000 sales directors in the United States, out of about 600,000 total consultants. The upper level of those sales directors (about 1,300 pink Cadillac drivers who make up about 0.002% –two tenths of one percent — of the US sales force), make about $30,000 to $40,000 per year. The next tier, “Premier Club” Mary Kay sales directors, who number about 4,700, make about $15,000 to $20,000 per year. The rest of the sales directors, about 7,000 of them, are at minimum wage at best.
And the national sales directors? Some are making big money. But many of them are not making an “executive income,” even after more than 20 years in the business. It got so bad that Mary Kay stopped publishing all of the incomes for the national sales directors, and now only publishes the top incomes.
Lying about incomes is the norm in Mary Kay and in MLM in general. Here is the proof that Roya Mattis (now an NSD) has been lying about her Mary Kay income for years. Here is the truth about the earnings of TOP Mary Kay sales directors. (TLDR: The very top sales directors are grossing about $67,500 per year or more, but that is BEFORE business expenses, which can be substantial. The other 97% of sales directors are earning less than that. Much less.)
MLMs constantly push their “income opportunity.” But when it is pointed out how few people are actually making money in Mary Kay, the company is quick to say that no one really wants to profit anyway!