How to Legitimately Steal Recruits From Your Unit Members

You have a hotshot in your unit who is getting ready to go into DIQ (Director-In-Qualification). Here’s how to get some recruits from her team that she won’t be able to keep when she becomes a director. And it is allowable under the Mary Kay rules.

This is one of my favorite sneaky tactics promoted by Mary Kay nsd Anita Garrett Roe. The basic premise of the scheme is this: If you have someone who is going DIQ, get her 8 active pre-DIQ recruits to quickly recruit people of their own. Whether your DIQ successfully completes directorship or not, any recruits of the 8 pre-DIQ recruits stay in YOUR unit forever.

Anita calls these women “backup recruits.” The idea is that if the DIQ finishes and takes her unit with her, you have already built back some of the consultants she is taking.

This takes advantage of a technicality in Mary Kay… that you get the benefit of ONLY your personal recruits until you do DIQ and successfully complete it. Once you complete DIQ, the pyramid can grow infinitely to your benefit. But prior to entering and completing DIQ, you only keep your own personal recruits.

Here’s how Anita explains this Mary Kay Cosmetics scam:


I am glad you are reading this because that says you are interested in having some DIQs. Having DIQs is a system, and there is a way that you can gather some “left behind” consultants so that when your DIQ goes into qualification you can have AT LEAST 8 “left behind” consultants!!It is important to start looking at the person who is enthusiastically sharing the opportunity and make a chart on her right from the start!

Now, with the ones who are going for it, take a piece of paper and divide it in half, horizontally. On the top box, you write the name of your potential DIQ candidate. As she gathers team members, you write their names under hers in that top box.

Then, you develop a relationship with her new recruits and cause them to gather some team members themselves… every time you harvest a back up recruit that will be a “left behind” consultant in your unit, you enter that name below in your box.

Your goal is to develop a chain of at least 8 “left behind” consultants so that when your DIQ does start qualification, you will have 8 left behind with you, the same number she is taking with her.

What you have actually done is you have 8 more people in your unit than you did before she got the Big Idea of going for Directorship!

Therefore, having a DIQ never should deplete your unit. So, it is smart to really work on getting these backup recruits coming in from the very start. This way you will have a strong unit.

Also, if you have say four offsprings, then you really ought to end up with about 32 people (4X8) left behind in your unit. This is how the big units do it. It is a system.

I know you can master this. The natural human tendency is to say to yourself, “Oh good, Mary is recruiting and doing a good job with her team, I will work on something else.” But don’t miss this opportunity to gather some “left behind” unit members! If you start in on it from the start, it will be easy.

You can say things to the new team member like, “Let’s get you into your Red Jacket right away! Part of your training is for you to see your Director do 5 interviews. Make a list and we will go talk to them.”

Make calling and encouraging this new unit member a big priority. In fact, you can offer to them the program of them calling you every morning at a certain time to tell you what they did the day before. This gives you a tremendous opportunity to get her off to a great start and to teach her things she needs to know in order to be successful!!

Let me know when you have a DIQ candidate coming up and I will write her a letter!

Love and belief!



  1. raisinberry

    She is despicable…really…”harvest” the recruits from the pre DIQ team.

    And what are THEY to think about it, when their recruiter ends up in the new Unit and they are a part of the old one, the one they hardly know. You really begin to see that these systems never really care about the recruit personally or emotionally…it’s a numbers game. How many times to you have to be told it?

  2. Lazy Gardens

    you develop a relationship with her new recruits and cause them to gather some team members themselves

    In other words, SABOTAGE your new DIQ’s chances … while taking advantage of the production boost her recruiting and ordering binge provides, and, if/when she fails, scooping up ALL her personal recruits too.

  3. ww1971

    if a director has someone under her that she recruited and that recruit becomes a director, will she make $$$ on what the new director orders? Will she make $$$ on what people the new director recruits orders?

  4. No Pink For Me

    It is sickening that she closed it with “love.” There is nothing loving about this tactic. This is a ruthless way to conduct business when the business is to empower women.

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