How She Found Her 3 Newest Customers

This one is designed to make you feel like you didn’t work hard enough. All you have to do is get more customers. More customers means bigger business for you.

Well, no kidding! The trick is actually finding enough customers to sustain a Mary Kay “business.” And that’s not nearly as easy as some make it sound. There are many reasons why women aren’t interested in Mary Kay: market saturation, recruiting pushes, low-quality products, better available product choices, disapproval of MLM, etc.

So building a customer base can be very challenging. And when you get a good customer, you’re encouraged to recruit her, which is the equivalent of shooting yourself in the foot if you’re trying to develop a retail sales base.

One Mary Kay sales director had this idea for showing women how easy it is to build up customers. She does start off on the right foot, mentioning that a customer base is important. She doesn’t tell you that large customer base will be raided as you recruit your way up the Mary Kay career ladder, but that’s a different article.

Here are different Mary Kay sales directors recounting how they got their last three customers. Well that’s nice, but three doesn’t get you very far.

Successfully moving from consultantship to directorship involves a large, strong and wide customer base. You want to build in multiple geographic locations, all age groups. This prevents postponements in mass numbers due to one unique situation that affects a small % of the population (example little league games or canning tomatoes 🙂 refer to our training.)

Our new directors are sharing with you were they found their 3 newest customers.

  1. My last new customer came from the internet. She called me & I went to her home with samples and catalogs. She wanted everything because she lost her make up bag and wanted some new and exciting products. We’re scheduling a class with her friends.
  2. Then there was the new wife Gayle of my husband’s long time friend Alan. Alan wanted my husband to tell him what I used on my face to make it look so good so his new wife could look better. I suggested a facial. They said she’d never agree. I called her anyway and she bought the roll up plus $90 more plus booked a class.
  3. My husband was telling the girls in his dental office about his newer truck that he got when I sold my car because I got my Mary Kay car. They said they all used Mary Kay because of a consultant that used to work there. Now they can’t find her and she hasn’t contacted them. They want me to be their consultant so I set up a lunch date/facials with them.

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  1.  One customer I met at a Business Women’s network meeting. Met on a Tuesday night. That Saturday I had a double facial with her and her daughter the following Thursday she held a class with 3 of her friends. And booked another class with some of her colleagues.
  2. At my current job I am a supervisor and have a hard time soliciting my business, however this summer I got an intern straight out of college who loves make up and saw my color palette and asked me what she had to do to get it. She has already bought from looking at my website and has booked an appointment to do a B&A for the Model of beauty search. I am turning that into a class with some of her friends.
  3. A referral. I sent the model of the beauty search e-card to all my customers and had one who did not want to do it but forwarded it to one of her friends she thought would be interested. That woman called me to schedule her B&A and asked if she could bring 2 friends. That appointment is scheduled for this Wednesday coming.

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I live in a new community and I have been racking my brain trying to figure out how I can reach out to my neighbors. The problem is I work fulltime for the builder and they have made it clear that I can not solicit to “homeowners”.

My next door neighbor said she would host a skin care class for me and invite some neighbors. It was Awesome.

  1.  My neighbor, Janet, held the class and I met 4 new local women. Another neighbor, Amy, booked a class and Janet and her daughter booked a double facial for the model beauty search.
  2. At Amy’s class I met 3 more neighbors and booked Amy and her sister in law Nadine for a B/A for the model beauty search. Marge has listened to a choices CD, was interviewed and plans on staring her MK business this week. Nadine listened to the choices CD and was interviewed. Two days after the interview she moved back to NYC. I talked to her on Tuesday and put her to the “pink pillow test”. I will follow up tonight and hopefully she will begin her MK business today.
  3. I received a web order last night from a new customer. I am delivering her product on Thursday night and plan to book her for the model beauty search B/A. I planted the seed today over the phone.

**I am currently working with local builders to set up a MK table in their most popular models. My plan is to pamper the men and women with satin hands and offer sun screen and after sun gel. Many Local builders are looking to offer more in the models because the market is so SLOW! Just a thought.

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  1. Nursing home where I spend 2 days a week spending time with my 93 yr old grandmother-in-law. I did a facial and she does want to book a party and earn product for free but she was going on vacation and then kids went back to school so she is planning her class for the first week of September.
  2. Borders books – Gal by the Name of Danielle – Checked me out when purchasing a book to read just didn’t have a smile on her face and I just started warm chattering with her and booked a facial with her and when she came on Saturday she brought 4 of her friends and family. I did there class this past Saturday at noon and I booked one more class from that and Danielle is very interested in the opportunity and took a packet with her and she is coming to my meeting tonight. Very excited about that.
  3. I am on the PTO at my sons school. You talk about networking man that was the best thing I have ever done!!! I am excited to see where that takes me and my customer base!!! I know with just talking and passing out my LOADED LOOK book that Linda taught me about last week I have got some orders to pick up and deliver this week and I booked 2 classed already for the end of the month. I am sooooo excited about the women at school. and not to mention the moms I am going to meet!!
  4. The school does a community fair about a week after school starts and I got a table for that set up I will share the results after that happens.

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  1. Name from a Fair Booth- We have a fair booth every year in our town… (keep in mind this is a name from last years fair) We had scheduled several appt. throughout last year, but they kept post-poning. We finally got to hold that appt. before seminar, had an interview, she wasn’t ready at that time. Mailed her a post card from seminar, told her wish she could be there, how much I valued her as a customer… She called me on Wed. and told me she was ready to join!
  2. Name from Day Care- (Beth sent out a daycare script and that’s what I have been using for this- thnx Beth) I have been going to daycares to honor working mothers- giving them goody bags and they give me their info. I met Farrah, she’s the director of the day care, she entered her name, booked an appt. for her and her friends and one for me to come back to the daycare after hours with all the employees, she bought a velocity set for her daughter and a foundation for her that day and another worker also booked for her/ friends, she also bought a velocity set for her daughter that day… and will be doing her appt. next week…
  3. Referral from my sister- My sister ran into a girl she went to high school with and they got to talking and my sister told her how I was a Future Cadillac Sales Director w/ Mary Kay (that’s what my family calls me.. how exciting) and she said she lost her consultant and was in dire need of another.. She called me and purchased 2 skin care sets, and booked an appt./interview…
  4. Referral from Website- She’s never tried the products before was just interested, saw us on U-tube. Put in her zip code it referred her to me, booked an appt. for this week. ( I love my website, it’s awesome)

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  1. I share the leads we receive from David’s Bridal here in our town and one of my recent customers came from David’s Bridal — cold calling leads. After her facial, and submitting her B&A for the “Model of Beauty Search” she became a personal recruit!! Yeah!
  2. The next two new customers came from warm chatting at a beautiful outdoor mall, Victoria Gardens. One from the Coach store — that turned into a double facial and she is going to recruit this Thursday and her girlfriend booked a party and will be hosting at least six new ladies I’ve not met.
  3. The other beautiful, very sharp woman I warm chatted while I was waiting for my husband and she was facialed and then booked a skin care class.

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  1. One of my newest customers I met at a Nurses Day that I went and spent 2 days doing Satin Hands on all the nurses at a hospital for nurses week. I got many great customers but this newest one just did a class for me and is doing another one for me in a few weeks. The class was over $500 and I got 2 bookings.
  2. Another girl I am facialing this Wednesday I met her on Facebook through a mutual friend. I got a Facebook account because of all of the high school friends that had accounts and we stay in touch that way. I have booked numerous classes through Facebook.
  3. Another new customer I got from a facial bag that I did at the coffee house I used to manage. The owner loves me and I always have something Mary Kay in her coffee house. 😉

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My newest customers came from one of my consultants who quit MK. I asked her to give me her customers, (some were mine before) and she did! Alicia booked a party then both her daughters booked. When one of them had her party I got 3 bookings. The last one of those three bookings had 18 people there for a PJ party. It was over $600.00 and I had a new consultant with me to help, but also to see how much money she can earn .

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  1. my brothers girlfriend. She finally agreed to host a party that she thought no one would come to. She had 8 guests, $370 in sales and 3 bookings. Her Mom is considering joining
  2. I inherited a few customers from my sister,Michelle, when she quit. One has just reordered her Basic, but this week as I delivered it to her work, said that she’d love to come over to my house and let me help her with some color and try the new stuff! Hopefully next week.
  3. My other sister, Jennifer, lives in Nashville and takes up orders at work. A new girl wants to try some foundation. I’m going down this weekend and will meet her for a facial.

The bottom line? Finding 3 customers is easy. Finding enough customers on a consistent basis to build a strong, large, and stable retail customer base is next to impossible in Mary Kay.

21 Comments

  1. LoopyFromPink

    This is so horrible: “Then there was the new wife Gayle of my husband’s long time friend Alan. Alan wanted my husband to tell him what I used on my face to make it look so good so his new wife could look better.”

    These are so old too. When did the last Borders Books close?

    1. Lily in NYC

      That one seems so fake to me – I just can’t imagine a guy saying “Hey, what’s that stuff your wife has spackled on her face? I need my new stepford wife to look better!”

      Way to insult our intelligence.

  2. BestDecision

    The quality of customers kept dropping, and I found myself driving to exchange lipsticks. A $13 tube of lipstick. Customers grew more demanding, and they fully expected a discount more often than just their birthday month. I had lost customers because of the “Personal Use Consultants” who would let them get what they wanted for 50% off. I found myself driving my Cadillac into bad areas of town to make deliveries, and there were times I’d refuse and mail them their product (which cost me money and subtracted from my profit).

    My favorite part of the business, other than speaking at events like Career Conference, was selling the product. Sadly, I knew what I did about color application from OUTSIDE sources. Not one bit of training from MK.

  3. PurpleH

    So many of these end with converting the one-time customer to a recruit. Now that customer and all of her family friends at the party need to be replaced! IF they were real customers, you’ve now turned your retail profit into a single-digit-percent commission. Good job!

  4. JLY

    1.I share the leads we receive from David’s Bridal here in our town and one of my recent customers came from David’s Bridal — cold calling leads. After her facial, and submitting her B&A for the “Model of Beauty Search” she became a personal recruit!! Yeah!

    I was so annoyed when I went wedding dress shopping last year and this happened to me. The sales lady from David’s Bridal gave my info to a MK lady. The MK lady would not stop calling me and hounding me for a “bridal beauty day.” I cancelled my order from David’s Bridal and filed a complaint with the manager and district manager because my name and information was given away by a saleslady.

    MK consultants-if I say three times I’m not interested…STOP.

    1. Sister Havana

      “At my current job I am a supervisor and have a hard time soliciting my business, however this summer I got an intern straight out of college who loves make up and saw my color palette and asked me what she had to do to get it.”

      I’m guessing she has a hard time soliciting her business at her current job because THAT’S NOT WHAT SHE IS THERE TO DO. I can’t think of any workplace that would be okay with employees working for side businesses on company time. And I don’t believe the intern’s question would have been what she had to do to get the color palette (as opposed to something like where she could find a similar palette) if there wasn’t some soliciting and pressure there already.

      “The problem is I work fulltime for the builder and they have made it clear that I can not solicit to “homeowners.” and later “**I am currently working with local builders to set up a MK table in their most popular models. My plan is to pamper the men and women with satin hands and offer sun screen and after sun gel. Many Local builders are looking to offer more in the models because the market is so SLOW! Just a thought.”

      I’m sure her employer would love to know that she’s working with competitors…

  5. Jamming Berry

    None of this can possibly be true. I had the hardest time building any kind of customer base. UGH! And training on anything? Nope! No one wants the products and no one wanted a party. Ever! And then you’re stuck with what your SD stuck you with because “she knows what people will want” 😉 Right.

  6. Alix

    “Alan wanted my husband to tell him what I used on my face to make it look so good so his new wife could look better.”

    I mean, this is not even slightly true, and it is still somehow awful.

    But the worst one is the daycare director who booked a session “after hours with all the employees”. Mmm, unpaid, unrelated-to-the-job after-work activities that you can’t say no to because it was the boss who organised them. How crappy and manipulative.

  7. Pink Jihad

    Not all customers of a real business (like David’s Bridal) appreciate being solicited by an MLM salesperson while inside and it can actually hurt the legit business. At least a dozen years ago my mom and I walked into a Dress Barn. A Mary Kay lady was there taking names and phone numbers for something (probably one of those fake drawings). I gave a fake phone number and left the store as quickly as I could. I have never stepped foot in a Dress Barn since. It was such an uncomfortable experience. Now that I have read all the articles on this site and know how awful MLMs are, if this happened again at a store I’d probably ask to speak to a manager to tell him or her why I was never going to shop in their store again!

    1. MLM Radar

      You were smart for getting away from her fast. A strong negative reaction is a good way to break the pink fog.

      I’d just like to ask that you say, “sorry, no” instead of giving out a fake number. I’ve been the recipient of really persistent and creepy calls because someone else’s “fake” number was my real number.

      Thanks.

    2. NoMaryKayForMe

      Not an MLM experience but you made think of a time when I went to a local burger place and they had allowed some kid to set up a table soliciting for whatever he wanted to do – cannot remember but some kind of trip maybe? Anyways, I was able to sneak by him. While i ate my burger, I noticed the kid had re-positioned his table so that no one entering the place could sneak by him. And like you, I never went back to that place. I work hard for my money, I have my own children to finance, I just wanted a freakin burger, not to be made to feel like a jerk because I did not want to send this kid to whatever camp.

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