Three Little Words Your Mary Kay NSD Needs You to Bee-lieve

Written by The Scribbler

“Believe in your ability to create what you want and know that you deserve to have it…abundance is God’s plan for us.” EESSD Melinda Balling

“Sooner or later, I always get everything I really want.” NSD Luella Gunter

“I deserve the best life has to offer and I claim my share now.” – Common affirmation

The Mary Kay upline teaching of “You deserve it!” is more widespread than someone on the Hollywood Butter-and-Bacon Milkshake diet. It’s a justifier, as in “I frontloaded 10 women with Emerald star orders this month, therefore I deserve to go buy myself a new soul from Target. On second thought, scratch Target; my credit score is -24. What time does Dollar Tree close?”

We know that Mary Kay claims to be about enriching women’s lives, but let’s face it; obtaining wealth makes up about 98% of that enrichment. If an IBC has a down day in MK, she’s not advised to go take a walk with her children or soak up the sun on the back porch; she’s advised to “Think about the suit, the big paychecks, the Cadillac, and the diamonds.” It’s all about the stuff. Why is that? Why put such a heavy emphasis on what one supposedly deserves to have?

“Sociologists tell us that people often spend their money…to buy things that enhance their sense of self-esteem and to project the “right” image so that they’ll be accepted and loved,” says Larry Burkett in his book Creating Your First Financial Plan. Is it possible that a major way of gaining self-esteem in Mary Kay means looking (and spending) like an NSD, otherwise known as “Faking it until you make it?”

Here’s a wild thought: Do you think large inventory purchases might fall into that category? Do IBCs ever make inventory purchases so they’ll be “accepted and loved?” Mind you, if you need to order because you sold enough foundation this week to supply a Kabuki troupe through 2012, good for you! But if you’re ordering product because your director says that you’re “only” $600 away from earning yourself a quick jaunt across a stage, it’d do you a world o’ good to rethink your motivations. As Pastor Craig Groeschel put it in his book Confessions of a Pastor: “We go into debt buying things we don’t need with money we don’t have to impress people we don’t even like!”

There’s nothing wrong with having dreams of a larger home or a car that doesn’t have a hole in the floor; but when the “I deserve it!” mentality muscles itself onto the throne of your life and props its feet up on the backs of your husband and children, it’s time to do some “negative” (i.e. ponder a view that does not glorify MK) thinking.

NSD advice like “Surround yourself with your goals – be obsessed with it!” isn’t so much for you as it is for them. If you’re obsessed with getting into a red jacket, driving a pink car, and living in a house that beats the square footage of the Death Star by eight bathrooms, that pretty much guarantees fat commission checks for the folks camping atop Pyramid Peak.

If you’re not obsessed with MK goals, however (i.e. staying content as Personal Use or only ordering what you need when you need it) your NSD’s going to have to axe the catered dinners courtesy of Le Noseinzeaire and enjoy frozen White Castles instead, the poor dear. Do “lowly” IBCs really hold that much power? You better bee-lieve it, buster.

A phrase commonly heard in MK is that “Women love choices!” You’re no exception. You have the choice to call out your upline’s materialistic motivations, turn your back on them, and encourage your peers to do likewise. You have the choice to refuse to tie your self-worth to a suit, a car, or a low-grade gemstone. And you have the choice to make business decisions that are for you alone.

For some, that could mean returning unsold product and boldly choosing a fresh path that doesn’t involve Mary Kay. For others, it could mean striving to focus on honest sales and good customer service. And for some women, it could mean something as simple as allowing oneself to question an aspect of MK and subsequently ask a fellow IBC if she ever felt likewise.

Make a wise choice today, girlfriend. You deserve it.


  1. BestDecision

    Oh, yes, we bought product to feel included! Imagine being excluded from time with an NSD because you didn’t finish your Star. Imagine the horror of not being on stage because you didn’t requalify for Cadillac.

    I personally saw my unit members doing whatever it took to get another silly Star on their ladder, but, more importantly, TO BE INVITED TO MY STAR CONSULTANT EVENTS. In my defense, we, as Directors, were taught to make people crave what we did at those events so that they never missed another.

    Weren’t we all taught that “ribbons to the floor” was a sign of success at Career Conferences? (Hi, attendees! I’ll be at home enjoying the sunshine while you’re sleepwalking exhausted, wearing heels, saving seats in the fluorescent-lit rooms, and hearing another boring speech.)

    And let’s not forget that MK mandated we personally were Stars to go to events, get bonuses, and finish DIQ.

  2. enorth

    I saw that a certain SSD is having a something-or-other promotion for March. If you are a new DIQ, new Star Team Builder or some other ridiculous title and have X number of “active” newbies under you, you can earn…wait for it…wait for it…lunch at her home! That’s right!

    And if you are are a DIQ or FSD, you get …wait for it…special seating at that lunch in her home! Maybe you get to sit at the table instead of against the wall?

Comments are closed.