Mary Kay Directors and Ethics

This message was posted by a sales director on a board for Mary Kay directors only:

Anybody have a letter or email you send to a new DIQ’s team members?  I have a new DIQ with a very weak team and I really want to encourage them to rally behind her! Thanks!

And the first thing I thought about was the ethical dilemma that this director should feel. Sending a letter to team members doesn’t make them strong. Chances are, these team members will always be weak.

I don’t pretend to know whether or not the unit member was pushed into DIQ simply because she had enough warm bodies to do it. But if she was, how ethical is that?

What if the unit member wanted to go for DIQ without regard to what the director thought? Does the director have an obligation to try to talk her out of it if the director knows she is going to fail because of the weak team?

The director has to know that this woman is going to fail, in all likelihood. Women don’t go into DIQ with weak teams and come out with strong units. They don’t go into directorship with a weak unit and turn it into a strong unit.

What responsibility do Mary Kay directors have to advise their unit members on this issue? Were any of our former directors ever in this situation? What did you do?


  1. raisinberry

    It doesn’t matter if the team is “weak” or not. What truly does it mean to have a “strong” team? It means that they have no problem drawing recruits into the budding Unit with false claims, targeted scripting, manipulation and outright lies.

    I guess it all depends on your perspective. If you are a “strong” Director / DIQ in the Mary Kay world, you are a wretched human being. Your so called “weak” team may just be women who do not pressure, push and take advantage of other women.

  2. MLM Radar

    The effective Mary Kay director will do whatever is necessary to build a bridge to the weak unit’s team members. Why? Because she knows the unit is doomed to failure in fairly short order, and she wants there to be pieces remaining for her to absorb into her own unit.

    It’s the whole reason she pushed her new offspring into DIQ to begin with.

    1. pinkvictim

      I would see this a marked advantage for the SD’s. Get your weak victims to go DIQ, let them recruit like gangbusters for 4 months, then, after they don’t qualify, reap the harvest of your victims’ work.

  3. Cindylu

    Ethical lol. Since day one it was calculated for the profit of MK herself and her heirs. There is so much mistruth for decades that keeping a unit going is near impossible. Products don’t fly off the shelves, you won’t make executive income working part time, training IS NOT free, the car is not really free, and the company dictates just about every aspect of your business (So you’re not really in business for yourself). Most newly recruited consultants begin getting the willies early on. Their sixth sense springs into action and then the hundreds of discarded MK sales women advise the newbies to quit sooner rather than later. How they keep the mlm con going is with constant feel good repetitive meetings and their own jargon including: (dual marketing, warm chatter, no quotas ha ha, dove tail, star consultant program etc). They also use manipulation, guilt, emotional highs and lows, elitism of NSD’s, helping other women, they’re on a mission for good, the supposed executive incomes and fake it till you make it. Fortunately with the internet and the lack of real sales, no shows for make overs and calls not returned the new IBC’s learn early on this DOES NOT work. Home parties and mlm hasn’t worked for decades.

    1. MLM Radar

      Old news, I’m afraid. Creative Memories, MemoryWorks, Close To My Heart, Once Upon a Family, and StampinUP were/are all “direct sales” scrapbooking companies. I’m sure there are others.

      Some15 years ago I had a good friend and a sister-in-law (different cities) that were both into scrapbooking for a while. For both of them it lasted about as long as anyone lasts in an MLM.

  4. ran4fun

    My loved one was encouraged to do it fast! Just sign up anybody to get the numbers you need. Then once you get there you will simply keep “building ” your unit. Simple! … Funny how it doesn’t work as easily as they say it will. Oh well, her recruiter got her failed unit, not that there is anybody left still working it. Why can’t she see the truth yet? (sigh)

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