Recruiting is the lifeblood of any product-based pyramid scheme. A company like Mary Kay survives because of new recruits ordering large inventory packages. Sales directors keep their units alive with the new recruits, as the volume of orders from existing consultants generally isn’t sufficient to keep the unit afloat. Remember how Mary Kay herself said that being a sales director is like filling the bathtub with the drain open. Women leave Mary Kay as fast as they come in.
But recruiting is hard, especially with sites like Pink Truth. In the old days (like when I was recruited), there was very little objective information available about MK. There were no websites offering the real facts. You only knew what your recruiter and sales director told you. My sales director made up numbers about average sales per class, and of course they all made it sound so easy to book and hold classes. Today, resources are available for anyone who bothers to research. That makes it harder to get recruits.
Yet there are superstars in Mary Kay, aren’t there? Of the 14,000 or so sales directors in the U.S., there are some who are hitting huge numbers each month. How many? Take a look below. In July, there were a whopping TEN units in the United States that recruited 20 or more new unit members.
Why aren’t more units doing this? I thought it was so easy? I thought women were dying to become a part of Mary Kay? I thought women were working hard. If they’re working hard, why aren’t they recruiting more? The answer is that this is a losing proposition: You can’t recruit women fast enough to keep a thriving unit if you’re like the vast majority of the sales directors. Sure, there are a couple hundred sales directors whose units do it some months (not consistently), but that leaves about 13,800 sales directors who can’t do it ever.