One of the big selling points used by Mary Kay recruiters is the ability to”promote yourself” as fast or as slow as you want. The idea is that you “decide” you want to move up and make more money, and you are in control of that. You just work more, and voila! You are suddenly a team leader, and then a future director, and then a car driver, and then a sales director.
As with almost everything in MLM, it’s all smoke and mirrors. Sure, it sounds great to say that all you have to do is work harder and you’ll move up. But that’s simply not the case. MLM is a special beast in which almost everyone loses money, no matter how hard they work. The system is rigged against you.
Look no further than sales director Maria Elena Guandarrama, who was featured in a recent issue of Applause magazine. See her feature below. She has been a sales director since 1995… 22 long years. And she is only a senior sales director, which means she has 1 or 2 offspring sales directors.
How do you work at a company for 22 years, and essentially never move up? Again, it’s the insidious nature of MLM. You spin your wheels over and over, likely telling yourself that you just haven’t worked hard enough. Meanwhile, Maria Elena likely has little money saved for retirement, and she is certainly not getting any retirement benefits from Mary Kay.
With about 13,000 or 14,000 sales directors in the United States, most of them are sitting in the same boat… sales director or senior sales director struggling to make production each month. The dream is to become a national sales director, and everyone has their plan for “working smarter” and recruiting the right women so they can move up quickly. The lie is that “anyone” can do it. Anyone can’t, as evidenced by the fact that there are currently only about 222 NSDs in the U.S. That’s less than a 2% chance of a sales director becoming a national sales director…. and an even smaller percentage when you factor in all the women who become sales directors and then lose their units.
You can’t promote yourself whenever you want to in MLM. No matter how hard you work, the odds ar stacked against you. You are at the mercy of others and whether they want to sign up as as consultant and buy an inventory package. The idea of just “working the numbers” is nonsense. Fewer and fewer women are interested in holding MK parties, and therefore it’s harder to recruit too. More women are reading sites like Pink Truth before they sign up. The MLM model was bad for distributors to start with, and it’s only getting worse.