Google “30 faces in 30 days” and you will see a ton of pages from Mary Kay sales directors promoting this as a way to jump start your MK business. It’s so easy to do! That’s how you sell the product! Well of course having 30 women show up for skin care classes would get you some sales. The catch is…. how do you get them there? To get 30 women at classes, you’d have to hold 7 to 10 classes (with 3 to 4 women at each class). In order to hold that many classes, you’d have to book 15 to 30 classes (because of the high rate of cancellations).
To book that many classes, you’d have to talk to 30 to 60 women. Where on earth are you going to find that many NEW women in a short period of time, engage them each in a conversation, work the conversation around to Mary Kay, and end up asking them to hold a class?
That’s one of many big lies in multi-level marketing. They make it seem so easy. If you’re willing to do the work, you’ll get the results. But how do create that many opportunities with strangers? It’s next to impossible.
Here’s part of a document designed to help you get “unstuck” in your Mary Kay venture:
1) RUN A SALE! My favorite Sale is “Buy 2 Products – Get your 3 rd for ½ price” OR “Buy 3 Products – Get your 4th one Free!” Call up all your regular customers and tell them you are going for #1 in your unit and you are running a Customer Appreciation Sale! This is it! Today and Tomorrow Only! I always say… “Is there anything you are running low on or would like to try new?”
2) 30 FACES IN 30 DAYS WILL FIX ANYTHING! 30 Faces in one month will fix ANY problem you have. 30 faces (or 5 shows of 6 people, etc) will give you new faces, new sales, new bookings, and new recruiting prospects! Now, doesn’t that fix any problem you have? My script? “Hi Sallee, this is Jen with Mary Kay! I am so excited! I am in a HUGE contest to do 30 faces this month and I had to call you first because I knew you would help me out! Can I borrow your face? I will let you buy $75 worth of Mary Kay for $25 if you share our time together with 3 friends that I have never facialed! What do you say? This week or next?” NOW, LET’S THINK ABOUT THIS: She buys $75 for $25 – we pay $37.50 for the $75 in product….she is paying $25 of it, so we are only out $12.50 – PRETTY SWEEET , HUH? And, you are getting great sales from the 3 guests plus bookings! ROCK ON!
3) 100 CUSTOMER BASE GOAL! 100 CUSTOMERS is where it’s AT! Regardless where you are today, doing 30 faces in one month 3 months in a row, will give you 100 customers! Soooooooo, 100 customers is ONLY AS FAR AWAY as 3 months, but can be closer if you do more faces quicker! With 100 Customers, you have repeat business, reorders, DAILY! Could you get excited about your phone ringing EVERY DAY in addition to your regular skin care classes and team building checks? How about your first $3000 profit month in MK? YES!
4) INTERVIEW 10! INTERVIEW 10 PEOPLE that are good qualified prospects (customers, interested in another source of income, trust you, love the product, etc) and you will most likely recruit 4-5 of them! Can you say “ON-TARGET FOR THE CAR” immediately!!!!!!!???????? An average check for someone on-target for their car is in the $300-$500 monthly range! Wha-lah!
5) COMMUNICATE WITH YOUR DIRECTOR DAILY ABOUT YOUR WEEKLY GOALS! COMMUNICATION with your Director daily is a must when you are wanting to move up! Is there a reason why you can’t call her daily? Email her? Share your goals? Plan with her? I am here for you to make your dreams happen! Let’s get it together and WORK IT AS A TEAM!
All of these sound so simple! Just sell some products! Just get more customers! But the reality is much different. It’s next to impossible to generate enough new contacts to make this a reality. Consistent retail sales in MLM are a myth. When the MK sales director is trying to recruit you, she asks you if you can follow a plan. You think you can. You don’t know that the plan is impossible to follow, because you can’t possibly meet enough women to make that plan a reality.