The most clever marketing ploy ever instituted by Mary Kay is the PINK CADILLAC! It screams success. The general public sees a woman in a pink Cadillac, and assumes she is very successful and earning the big bucks in Mary Kay.
The sad reality is that most of the Cadillac drivers are making about $30,000 to $40,000 per year. That’s not executive income! And these women are in the very upper ranks of Mary Kay.
Below is a snippet of an interview I did on HuffPost Live a few years ago, talking about pink Cadillac drivers. At the time I calculated that about 200 women in Mary Kay in U.S. were making six figures after business expenses. It could be up to 300 women in the U.S. But when you compare that to the approximately 600,000 women who are now consultants in the U.S., the numbers are dismal.