You Are “On Target” in Mary Kay!

Written by SuzyQ

We have our own vocabulary in Mary Kay. Along with the overused words like awesome and great and beelieve, we find ourselves ON TARGET for any number of things. The whole concept of being on traget is meant to keep pushing you to the next level. YOu aren’t there yet, but you will keep ordering to get to the next level. These mini-levels are incentives to order to the next level. They’re the carrot and the stick, and you never actually get there…. there is always a next level!

  • When we have one new recruit, we are ON TARGET for our red jackets!
  • When we come in as a new consultant with an $1,800 inventory order we are ON TARGET for a Ruby Star.
  • As a new Red Jacket we are ON TARGET for Team Leader.
  • Future Directors are ON TARGET for directorship and are ON TARGET for their free car.
  • New Directors are ON TARGET for Honors Society, Fabulous 50s and On the Right Track.
  • Seasoned directors are ON TARGET for Unit Clubs, Trips and Cadillacs.
  • NSDs are ON TARGET for Inner Circle.
  • When we order massive amounts of product, we are ON TARGET for the court of sales.
  • When we bring lots of personal qualified recruits in we are ON TARGET for the court of sharing.

With just a little more effort from our unit… if we all pull together… the team work makes the dream work… we can get ON TARGET… it’s never too late.

ON TARGET is one of MK’s most subtle and effective manipulative techniques.

It appears that you are being congratulated for achieving ON TARGET status, but the reality is that you will be required to do more. More recruiting, more ordering. Most of us remember getting the first “You’re ON TARGET for______!” call from our director and how excited she was for us. Most of us had no idea what that meant, but we picked up on her excitement and enjoyed the attention. And then, we are told what we need to do to “Make this happen!” The false recognition is a set up for the manipulation to follow.

Being ON TARGET for something in Mary Kay really means that YOU have become the target.


  1. pinkpeace

    As a brand-new recruit, I placed an $3600 wholesale Emerald Star order. Immediately my director told me I was on-target for a car. Well, technically yes, since I had almost all the $4000 production that was required for each month. Never mind that I had no recruits, 5 or 7 (can’t remember) of which were necessary to be officially on-target with Corporate.

    I had no idea of how things worked in Mary Kay, so I thought my director was telling me I was going to get a car. Yay!

    Of course, this on-target nonsense came from a woman who called herself a “Future Future National Sales Director,” so, you know.

    1. BestDecision

      Isn’t that “future NSD” claim so hilarious? I never could take them seriously. In corporate America, do we hear people call themselves “future CEO” or “future VP”? Such a joke and so silly!

      1. coralrose

        Yes! So silly! My director referred to her upline as “Your Future National” like she was trying to impress us consultants. The sad thing is, I was impressed at first and thought that woman would be becoming a National within months. 8 years later she’s still not a National.

    2. coralrose

      Wait, 2 “future”s?! “Future Future NSD” That’s hilarious!! …And sad.
      My director would say I was “on target” for things that I wasn’t even close to. Like yours did about the car. At first, I was excited, thinking I was close to acheiving a certain goal. I quickly learned being “on target” was meaningless and it didn’t motivate me to work toward the unacheivable goal. I was a bad Kaybot.

  2. Lazy Gardens

    This is like training dogs for complex movie scenes … every move towards the desired result gets rewarded until the animal will complete the entire sequence on command.

  3. Jamming Berry

    Notice there’s no ON TARGET for selling the dust-collecting inventory clogging your basement closet or no ON TARGET for selling an item with an expiration date BEFORE that expiration date.

    1. claire

      What happened in the end? Were you able to return the products? Did you get all your monies back? How long did it take for the monies to be returned? And was your money returned to you via check, credit card or bank a/c?

      Ive recently joined MK. I was listen co worker talk about how much she was learning & growing wow these women are really supportive etc. And I have been feeling the need for a mentor, co worker omg you should talk to my director so i did very charming etc. Immediately as the hard sell, i feel sick to my stomack about how this business model. It goes against the grain of what i think a business should be.

      Id love to know about how you got your inventory Money returned?

      1. Kiki

        The return info on this site helps so much and the repurchase department will walk you through the process. The overall turn around for me was a little over a month.

      2. Tiah

        Claire, I agree they are pushy! I’ve been in mk for a few years bc I’ve always loved make up & found out that my mother in law & sister in law have used mk for years. So I decided they might as well buy it from me so I can make money off of them asking me makeup tips. Hehe!
        I stopped returning every text & email I got from my director & just started doing what works for me. I think if you decide not to quit mk that’s ok too. Just stay true to who you are. I don’t think there’s anything wrong with being in a sales company & selling the way you want to. No you probably won’t be a future NSD or pink car driver or whatever… but maybe that’s not your goal & you know what? That’s ok! I enjoy some of the products & getting 50% of the sales from friends & family who use mk. So if you decide to give it a go, that’s ok too! Don’t let some know it all director decide how you run your business. & if you decide to return it, good job standing up for yourself. Good luck either way!

        1. TRACY

          The idea of “making money off” family and friends is curious to me. I have a real business. By “real business” I mean one that is not MLM. I have no desire to “make money off” family or friends through my real business. I find it distasteful. I don’t really want to do business with them at all. I’d rather just separate personal and business.

          Most of all, I just don’t want to gleefully make money from my family and friends as you do, Tiah.

  4. Lily in NYC

    Reminds me of a friend who decided that she was “pre-engaged” after dating some poor sucker for a few months and then scared him off by leaving bridal magazines lying around her apartment.

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