Everything in Mary Kay is centered around a contest. There is so little profit (usually none!) to be made, that you have to get consultants ordering products somehow. Who is going to keep selling products at no profit? But if you offer prizes and incentives, they’ll likely keep spinning around that hamster wheel a little while longer.
This one is the “Squares Contest.” It looks like a calendar, with 35 different activities that can help earn you prizes. It’s not new. All that changes is the activity that you’re incentivizing or the month it applies to.
There are rules! You have to be “active” in order to get a prize. So don’t even think that selling the hundreds or thousands of dollars of inventory you already have on your shelf will count. You must have ordered in the last three months, or no prizes for you!
You get squares for things like: printing the squares contest sheet, registering for seminar, submitting your weekly accomplishment sheet, ORDERING, and stocking up on skin care products. 4 squares relate to ordering. 4 squares relate to recruiting. There are a bunch that relate to selling, but…. Think about selling 6 items a week. We’re essentially incentivizing selling $100 per week, which might give the consultants $25 to $40 of profit, if she sells at full price. Sad.