There is a method to the madness, and they know that if you pester enough people to come to a party, sign up to be a consultant, buy an inventory package….. eventually someone will say yes. You might think that’s the way all sales jobs work. Yes, sales jobs rely on working the numbers… but Mary Kay is not so much of a sales job as it is a snow job. Lie, deceive, withhold information…. because if you told women the truth about the company and the opportunity, they’d never sign up!
Here are some interesting numbers put out by one Mary Kay sales director. I have no idea how accurate they are, but they’re interesting nonetheless. If you are recruiting women into Mary Kay, you must remember that you are constantly treading water. (Or as Mary Kay herself put it… you are filling a bathtub with the drain open.) Numbers never lie… the truth is that Mary Kay sucks!
- 1/3 of your consultants will order an average of $400; 1/3 are thinking about it; 1/3 are on the way out.
- Your unit should recruit a minimum of 15% of its size (exclusive of personal recruits)
- Company statistics indicate a new recruit will place an initial order of $1,000
- 20% of your unit will generate 80% of your production.
- 1% of people are natural leaders: 2% are learned leaders: 97% are followers (it’s OK to be a follower, however, followers seldom become directors)
- 3% of your unit is leaders. Calculate 3% of your unit size. Unit of 30 has less than one leader, a unit of 50 has 1.5 leaders and a unit of 100 has 3 leaders.
- A consultant will recruit 1 out of 5. A director will recruit 1 out of 3. There is one prospective recruit at every class. Using these figures you can always tell a consultant how many classes she is away from her goal. For ex. Red Jacket she needs 15 classes. Car 60 Classes.
- With whom do you spend your time?
- 45% of your time should be spent with your new people
- 45% of your time should be spent with key people
- 10% of your time should be spent with those on their way out
Multi-level marketing is a broken business model. It isn’t a business at all, for there is no real foundation for anyone in Mary Kay. It is simply a pyramid, in which women recruit women who will recruit women. There is no real business behind it, which is why 99% of people in multi-level marketing lose money.