Why Your Director Wants You to Be a Star Consultant

mary kay star consultantWhy do Mary Kay sales directors push so hard for consultants to be “star consultants”???? It’s not because it helps the consultants. A star consultant is simply someone who has ordered $1,800 wholesale or more during a quarter. In real businesses you don’t order products if you’re not selling them, but not so in Mary Kay. They encourage you to order regardless of your sales.

So why the push to be a star consultant? Because those stars (i.e. the ordering) help the sales director get a car and get into a unit club at seminar.

Here’s a piece that illustrates how many stars you need. And don’t forget to increase those initial inventory orders!!!

One way to build a million-dollar unit is to build Star Consultants. One director went from the $650,000 Circle of Excellence to the Million-Dollar Circle in one year, and here is how she did it.

Set a yearly goal for Star Consultants
Decide what you want your unit retail production to be by the end of the seminar year and then use the following general rule of thumb to help determine how many Star Consultants you may need in order to achieve that goal:

$300,000 Circle of Achievement = 30 Star Consultants
$500,000 Circle of Achievement = 50 Star Consultants
$650,000 Circle of Excellence = 65 Star Consultants
$800,000 Circle of Excellence = 80 Star Consultants
$1,000,000 Circle of Excellence = 100 Star Consultants

If 30 Star Consultants in one year seems overwhelming, break it down into quarters – that’s only about eight Star Consultants each quarter.
Increase the initial orders of first-time Star Consultants

During your inventory discussions with new Consultants, explain the benefits of having a larger inventory. For instance, they can receive more free product from the Company.

Raise the expectancy level of current Star Consultants
Are some of your Consultants perennial Sapphire Stars? Then give them a reason to work for an Emerald, Diamond or Ruby Star. For example, you can supplement the Company’s Star Consultant program with your own unit promotions. To encourage $500, $600, $700 and $1,000 retail weeks, offers prizes that are not very expensive. For instance, here are some of the prizes you might offer:

  • Popcorn or pizza at a unit meeting
  • Lunch with your sales director
  • A weekend at your director’s home for four quarters of Star Consultant status

Think of all the things that you could do to build your Stars, to build to the top and it may take you there.

9 Comments

  1. enorth

    “prizes you might offer:”

    — Popcorn or pizza at a unit meeting (Because nothing makes a grown woman work her tail off more than the promise of popcorn or pizza at a meeting that she also has to pay to attend)

    — Lunch with your sales director (Dutch-treat)

    — A weekend at your director’s home for four quarters of Star Consultant status (Bring your own food, toilet paper, and bedding; you’ll be sleeping on the floor of the den with the other Star Consultants. If there are any.)

  2. Char

    “Why do Mary Kay sales directors push so hard for consultants to be “star consultants”????”

    Oh that’s easy.

    Welcome to Wal-Mart. Today, we are calling all our ‘special’ customers Double Hope Diamond, Galaxy, Solar, Cosmos Associate Consultants. Happy shopping. Don’t forget to buy extra because you’re a bright star that shines. 🤮

    Don’t kid yourself MLMing MK consultants. You’re just a customer of MK pretending to be, or being told, you are something that you’re not.

    MLM is not a business.

  3. cbbgreat

    — A weekend at your director’s home
    seriously? can’t she come to my house? bwahahahahaha
    just never did understand what was so special about this – we lived in the same neighborhood so we had very similar houses in terms of amenities – it wasn’t all that special to go to her house

    1. SW

      It’s not the house that’s supposed to be special, it’s the director’s presence. They’re built up as celebrities who only give their attention to the worthiest. In MLMs, it’s very much about making members covet the status of their uplines.

  4. Shay

    Hi.
    Sorry I know this was asked before.
    Say, I order $1,000 in products.. a customer wants something I don’t have in stock. Can’t find anyone who has it either.. LOL so here comes the “website” if the customer orders from the website and MK ships it.. my commission is gone, huh?

  5. Shay

    To encourage $500, $600, $700 and $1,000 retail weeks, offers prizes that are not very expensive. For instance, here are some of the prizes you might offer:

    Popcorn or pizza at a unit meeting
    Lunch with your sales director
    A weekend at your director’s home for four quarters of Star Consultant status

    *shakes her head with a shocked face*

  6. Cindylu

    Another prize given by an NSD at a conference: a tiny empty box which was supposedly sprinkled with fairy dust. lol Wow…magically we were to be infused with that NSD’s super powers. What a bunch of make believe nonsense. This same NSD lost units, lost cars and treated actual human beings as numbers. Eventually because she started this scam in the 1970’s, she conned hundreds of women in the USA, Canada, Mexico etc. It took three countries to finally get her to being an NSD. Hundreds of women used and probably in financial and emotional distress just so one woman could supposedly be successful. We were supposed to admire her like some kind of celebrity. A so called NSD making executive income where everyone paid for this dumb conference. In return her subjects were rewarded with an empty box and empty lies.

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