The new Mary Kay foundations are another one in a long line of product changes. Sure, the products need to stay updated. I won’t suggest MK should never change products.
But every time they make a change, consultants are left holding the bag with inventory. The old products are no longer advertised in the Look Book, so if you don’t already have a customer using a particular product (or shade of product), good luck finding a new one customer to buy it.
Yet the advice is often “stock up!” on these discontinued products. You’re getting them cheaper! They’re classics! Whatever the logic, it’s almost always a bad idea because it’s going to be hard to sell the old products.
Here is a Mary Kay document to “help” you with your issues related to discontinued products. But it’s really no help at all. Evaluate your inventory? Thanks, I’ll think about how I’m not able to sell the old products. I’ll learn about the new products from In Touch. Doesn’t help me sell the old stuff. (You’re probably going to have to reduce prices to sell the old stuff, which is going to reduce your profits, of course.)
Talk to your director. That doesn’t help either. All she cares about is how much you’re ordering. And she has her own stash of discontinued products she can’t sell either. And then reach out to customers (remembering, of course, that most consultants have relatively few actual customers).
(Thanks to BestDecision for the pictures and information for this post!)