Why do women want a pink Cadillac from Mary Kay? It’s a great marketing tool, and that’s why Mary Kay offers it. It essentially costs them nothing out of pocket, since directors squeeze more orders out of consultants to qualify for the Cadillac than they otherwise would. Extra orders means plenty of money to pay for the Cadillac.
But why do the directors want them? Sure, they look cool and they’re kind of an icon. But don’t be fooled when they say that they want a Cadillac “for” their unit. The unit deserves this honor! No. Its worthless to the unit.
Chelsea Claytor breaks it down on Facebook when she says “it’s not about the stupid pink car.” She mentions some platitudes about personal accomplishments. But it’s really about the “prestige” and being in the “big girls club.” It’s about being seen as a winner in this grand con called Mary Kay. It’s also because it’s necessary in order to keep moving up in the pyramid. (But no, Chelsea, you won’t be an NSD 2 years from now.)
It’s about status and image within the Mary Kay world. It’s about being seen as part of the “in” group. It likely helps with recruiting, which Chelsea has convinced herself will be her “empowering more women.” It’s another tool in the box for perpetuating this con.