Mary Kay ran their “Destination Red” promotion from January through June, offering a 4-night cruise on Royal Caribbean as an incentive. To win this prize you had to:
- Buy $3,600 of wholesale inventory in the 6 month contest period
- Recruit 6 new people who each bought $600 wholesale from MK
- Have 3 of your personal recruits become first-time red jackets (red jacket = 3 active recruits)
If Mary Kay is such a simple “business” to work, and so many women want to move up in the company, this should be easy to achieve. And yet… in the entire Sharpe national area… ONE consultant qualified for the trip. One.
What does this say about the MLM system? Does it say that the hundreds of consultants in the Sharpe area are all lazy and/or doing it wrong? Or does it say that the MLM system is just impossible to win with, but for the tiny fraction of one percent of the sales force?