Mary Kay’s “Destination Red” promotion offered a free cruise on Royal Caribbean’s Navigator of the Seas in October. And apparently it was a HUGE success with 3,700 winners, according to NSD Kristin Sharpe. The old line “there has never been a better time to be in Mary Kay” is being used again.
So is this a huge deal? After all, THOUSANDS of consultants and directors won the cruise!
Of course it’s not a big deal. It sounds impressive until you crunch the numbers. There are about 500,000 Mary Kay consultants and directors in the United States. 3,700 of them won the cruise. That is less than 1% of the sales force. And how many of the winners did so with legitimate recruiters who were really interested in doing MK? How many of them “won” with people they signed up after begging or paying their fees and/or by making the initial inventory purchase for them?
Once again, we have a tool used to make Mary Kay look like a legitimate business opportunity with women who are having lots of success. And once again, the numbers themselves reveal the lie. Less than 1% of the sales force met the requirements of the promotion. Is 99% of the sales force lazy and unmotivated? Or is the truth that Mary Kay is a loser “business” that is really nothing more than a pyramid scheme designed to lure in women and con them into making inventory purchases for the benefit of the upline and the owners of Mary Kay Inc.?