Here’s another one of those Mary Kay “training” items that is really meant to make you feel like you just didn’t work hard enough. Who couldn’t five extra hours a week to do something important like Mary Kay???
This piece tells you that if you’re willing to work just 5 hours a week, you can profit $800 per month. Who wouldn’t want to make $40 an hour by working a little bit here and a little bit there?
I’m sure that if we all tried, we really might be able to find five extra hours to do something that we’re really motivated to do. But the truth is that you can’t really get anywhere in Mary Kay with five hours a week. There is a far bigger time commitment if you want to do anything more than make some pocket change. And you’ll never make the $800 profit they say you will.
So what is the motivation for making you feel like a loser who didn’t try enough? Well, hopefully you will be guilted to put in one more order to get back that “active” status . (As if it really means anything at all.) Maybe you’ll put in another order to “finish your star.”
You see, these types of documents are meant to squeeze every bit of life out of you that they can. Maybe you’ll put in one more order before you call it quits. Maybe you’ll twist the arm of one more recruit who will hopefully put in an order.
Yes, guilt is a powerful tool. One that is used daily in Mary Kay.
See What Five Hours a Week Can Do for You!
It is my observation that every consultant can find the time to hold an average of 2 classes per week. Yes, even the consultant who has 1 1/2 jobs and family responsibilities. Rarely do you meet a person who does not spend 6-10 hours per week in front of the television, playing Bunko, or some other activity which has nothing to do with her job or her family. What could it mean to her to invest that time into preparing for, traveling to, and holding 2 classes per week?
Find 2 times per week that you would be willing to hold classes. Then, highlight those times in your datebook for an entire year. Then, get on the phone for an Hour of Power to schedule 2 appointments in each of those times. Don’t be afraid to double book – it doesn’t mean you’ll be holding 2 classes (that almost never happens). It does mean that when one of them postpones, you’ll still have a class to hold. Double booking is all about smart use of your time – it’s about dealing with the disappointment of postponements. (In the event that both hold, just do both classes at your home or at one of the hostess’ homes offering her an extra gift for pulling up 4 more chairs.) Decrease postponements and increase sales by doing all the steps of hostess coaching.
Now, what can the 2 classes do? Let’s say your first classes meet the national average for new untrained, unskilled consultants of $150 – $200 in sales. Two classes per week at $175 would give you $350 in sales. Your 40% paycheck (once you get your inventory built to profit taking level) is $140. That’s $140 profit for 2 classes.
Couldn’t you find 4-6 hours a week for $140? Just think what will happen as your skills increase and you build just a small reorder business. It has been my observation that consultants who are consistently holding 2 classes per week will have their sales to $500 per week in just a few short weeks. These are averages, not guarantees.
$500 weeks = $2,000 months. Your 40% paycheck for a $2,000 month is $800 a month. 60% to replace what you sold is $1200 wholesale. $1200 wholesale every month is Emerald Star status every quarter. Being an Emerald Star each quarter puts you with in a few dollars of National Court of Sales.
What could an extra $800 a month mean to your family? Vacation, swimming pool, braces!
That’s not all. Let’s look at what 2 classes a week can do for recruiting. It has been my observation that there is at least one good recruit prospect at every class (a person who needs money, is already working 2 jobs, needs to get out of the house, is looking for a way to get back home). Company statistics teach us that ever new consultant can expect to recruit one out of every 5 prospects. So, if there is one prospect at every class and you make the effort to do some follow-up (give her a recruiting packet, book a class with her, invite her to weekly events, set up an interview with her), you should get a new recruit from every 4-5 classes. That’s 2 recruits per month. That’s a free car for anyone in 6 months. And, if each of them orders a minimum of $600 wholesale before the Seminar year ends, that mean you walk on stage at Seminar as a member of the Court of Sharing.
You deserve the financial supplement 2 classes a week can mean, as well as the company prizes. Are you willing to discipline yourself to hold 2 classes per week?
IF IT IS TO BE, IT IS UP TO ME!
How many “full time” sales directors with Mary Kay actually hold 2 classes per week every week? Almost none. It’s not nearly as easy as they make it sound to actually get people to hold those classes and have guests show up.
I like her fake “averages” for class sales. New, untrained consultants sell an average of $150-$200 per class. That’s a made up statistic.
And did you catch the statement that double booking is okay because both classes won’t happen? What does that tell you about the cancellation rate? You are basically guaranteed that at least one of those classes will cancel.