Here’s a nifty little idea that NSD Kristin Sharpe has to get a restaurant to let you set up a table in the area of their entrance or hostess station. October is breast cancer awareness month and domestic violence awareness month. So why not exploit those causes for Mary Kay?
Tell the owner or manager of the restaurant that you’d like to distribute information to women in the community. Since people will be waiting for a table at your restaurant, the Mary Kay lady can have a table with a game, prize giveaways, and goodie bags with information on breast exams and domestic violence.
Below is the script and the goodie bag you can put together. What do you think of tactics like this? Personally, I think they are exploiting good causes and it’s a sneaky way to push your wares.