Pink Cadillacs and Executive Income

The most clever marketing ploy ever instituted by Mary Kay is the PINK CADILLAC! It screams success. The general public sees a woman in a pink Cadillac, and assumes she is very successful and earning the big bucks in Mary Kay.

The sad reality is that most of the Cadillac drivers are making about $30,000 to $40,000 per year. That’s not executive income! And these women are in the very upper ranks of Mary Kay.

Below is a snippet of an interview I did on HuffPost Live ten years ago, talking about pink Cadillac drivers… but nothing has changed. At the time I calculated that about 200 women in Mary Kay in U.S. were making six figures after business expenses. It could be up to 300 women in the U.S. But when you compare that to the approximately 600,000 women who are now consultants in the U.S., the numbers are dismal.

 

6 Comments

  1. Char

    Have you ever seen a pimp or drug dealer driving down the city block in a souped up Cadillac? He comes to a stop, and the girls gather around to give him a portion of their earnings. Does he impress you with his fancy car? Do you aspire to copy him…..and get a car like him? Are you jealous of his success?

    That is what I think of when I see a driver of a MK Cadillac. A woman pimp taking advantage of other women. No thanks.

    Scroll back up to the picture and imagine the scenario. Hang some gold chains, a rosary, or dice over the rear view mirror. Can you see it?

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  2. Kristen

    To the former directors/caddy drivers who escaped Mary Kay: what was the average person’s reaction to you pulling up at a stoplight in a MK pink Cadillac? To the grocery store? If you ever got pulled over, what did the officer say?

    1. BestDecision

      They stared. I even caught some laughing from making fun of it/me. No one in my personal or professional life took it seriously.

      And it wasn’t even tricked out. If you’re not an NSD, your Cadillac is a base model. No options, no extras. I even had to pay for OnStar.

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