Here’s how the Mary Kay “I” story works. Think about what life was like before Mary Kay and throw that out the window. Then come up with something very emotional that you think people will react to. Work with that. Each time you tell it, make yourself sound a little more pitiful before Mary Kay. Voila! You are ready to be a top director!
Here’s a training piece that outlines it for you:
Creating an I-Story with Charisma & Passion
Prospects do not sign because we earn 50% profit. They make their final decision on the emotion that was gathered during someone’s story. They step into your story and have the feeling, “if they can do it, why can’t I!”