Archive | Business Basics

Tips for Booking Mary Kay Skin Care Classes

One of the many problems in Mary Kay is finding tactics that actually work to sell more products. There are gimmicks that are used to book classes, to get people to try a product or two, or maybe even to sign up as a beauty consultant. But the results from these tactics are temporary. None of them builds loyal customers for the long-term.

When consultants ask for help, they get more of the same: feel-good lines, scripted speeches, the latest gimmick. Below is an example. Look at these “tips for booking” and tell me if even one of them actually works on a consistent basis. Ask if any of them is an action that is reasonably calculated to lead to an actual booking. The answer is no. These are measures that may help a consultant feel like she is actually doing something, but her chances of walking away from this with bookings are slim. Continue Reading →

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Market Saturation and Mary Kay

market saturationA common question about Mary Kay Cosmetics is, “Is the market saturated?” Here we explore the real market for the products and whether or not Mary Kay is a viable business opportunity

I submit that yes, the market is saturated with Mary Kay Cosmetics, and the chances of making a living selling the products are next to none.

Market Saturation: a term used to describe a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. Continue Reading →

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What Does Dave Ramsey Say About Multilevel Marketing

pink-pyramid-selling-scamBack in 2013, I criticized Dave Ramsey sharply for promoting the idea that multi-level marketing is a way for consumers to make a lot of money.  This article was published on his site, and it said:

Truthfully, if you have a go-getter personality, and you can follow some basic business and personal etiquette, you can make a lot of money in an MLM. The trick is to avoid all the potential pitfalls along the way.

That statement upset me because it has been proven that 99% of people involved in MLMs lose money. Dave cautioned:

MLMs can be awesome if you understand how they work, but they can also be a financial and personal disaster if you jump right in without thinking.

The sad truth is that no matter how careful you are, you are almost guaranteed to lose money in MLM. You can follow all the rules, invest lots of time and money into your “business”, and you will still lose money. Continue Reading →

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Real Mary Kay Stories: $4,000 Sold and No Profits

Written by Cougar

I am not new to reading Pink Truth but this is my first time commenting. I am currently a IBC (for 6 months) and becoming very discouraged by my experience. I will admit that when I first started to read PT I thought that this can’t really be all truth. My family runs a business and I know that sometimes dissatisfied employees will exaggerate their grievances. I am finding myself more and more relating to these stories.

I have used Mary Kay since I was a teen and have used the TW skincare for over 10ys and have been happy buying MK from a good friend of mine for the past 12 yrs. Never once did she bug me, hound me or ask me to become a consultant. I actually asked her about it because my kids are getting older (I am in my 40’s ) and I was looking for something fun to do. She, after all, had been in MK for 15 yrs and seemed to enjoy it. Even my mom and husband thought it would be good for me to do this. Not saying this to brag but I am thin, blonde and attractive and was told this would be easy for me to sell MK because I look so young for my age. I signed up! Continue Reading →

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Where Did All the Debt Come From?

Written by Pinkpeace

How many times have we heard it or read it? “No one put a gun to your head to make you go into debt.” Well, technically Ms. Kaybot, that is a true statement. Nearly 13 years ago at my inventory talk, I don’t recall my sales director pulling out her .45, placing it at my temple, and removing the safety.

What I do recall is her insistence that the very best way to run a Mary Kay business was with a “full store.” That was a $3,600 wholesale order, and with tax and shipping, it was around $4,000. Continue Reading →

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Myth of Making Money While “At Home With Your Children”

Written by SuzyQ

The truth is that can’t stay at home with your children and make a living at Mary Kay. It takes lots and lots of time away, no matter what they tell you when they’re trying to recruit you.

You can (not) have it all.

One of the many myths of a Mary Kay business is that women can quit their horrible JOBs (often referred to as Journey Of the Broke) and stay home to raise their children and have an executive income while doing so. This is powerful motivation to hand over the $100 and get started. The reality, of course, is very different. Continue Reading →

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The Market For Mary Kay Products

mary-kay-product-repurchaseAt Pink Truth, we know that 99% of all participants in multi-level marketing lose money. Nonetheless, recruiters for Mary Kay and other MLMs tell recruits that they can make money just selling the product!  They will tell you this while knowing that they have lost money, with hundreds or thousands of dollars of inventory sitting in their basements or garages.

But the story sounds good! Buy a product for $1 and sell it for $2! You have doubled your money!

Here’s the dirty truth: Sales of multi-level marketing products to actual customers are very low. This is primarily because the products are overpriced in order to pay many levels of commissions. While Mary Kay’s products might work just fine, they are comparable to brands found at Walgreen’s or Target, and they generally cost more than those brands. Continue Reading →

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The “Creditability” of Being a Mary Kay Star

I love it when Mary Kay national sales directors make up new words. Especially when they’re so fitting for a company that wants you to load up on product and get access to as much credit as you can so that you can keep ordering. This NSD refers to the “creditability” that you get from being a star consultant in Mary Kay. I think she means she wants you to have the ability to get credit…

This document is nothing more than a simple ploy to get you to order more than you need at the beginning of the seminar year. Remember that July is a rough month for most sales directors. They’ve just squeezed every bit of life (and money) out of their consultants by begging them to order non-stop to “meet the unit’s goal.” Continue Reading →

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Mary Kay Sales Directors Enriching the Lives of Their Assistants?

 A Mary Kay sales director surveyed sister directors to see how much they paid their office assistants. Check out the responses she got…

  •  $8.50 per hour is what I pay my assistant… she updates my unitnet site, mails “I” status postcards, “T” status letters, and sends birthday/anniversar y emails. Her avg pay is about $30 per month….She makes more if we are doing a “campaign” and need to mail out letters to all consultants in unit…I do this about 3-4 times per year.
  • $10/hour. Me and three other Directors share her so she gets close to full-time b/t the three of us.
  • DFW, TX:  $8/hr & 30% product discount  Continue Reading →
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Mary Kay, My Way Or The Highway

Written by Queen of Section 2

Once the decision to do it is made, one’s start-up in Mary Kay couldn’t be made easier. From ordering business cards and purchasing a personalized website and other sales aids, to sitting down with your director to purchase your first inventory package. It’s easy.

Even if you feel uneasy about plunking down a few thousand dollars in skin care and make-up, Mary Kay makes that decision easy, too. They offer you a 90% buy-back guarantee on Section 1 product, which is valid for a whole year.

Continue Reading →

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