I was recently prompted to watch a Mary Kay recruiting video, and I couldn’t help but feel the pull all over again. These ladies are good. Really good. I know what’s going on under the surface of Mary Kay, and even I was smiling and nodding! Why, any outsider would have no idea how rehearsed and perfected these little talks are. How they are practiced at every skin care class till they are memorized, with inflection, and breaks, and smiles and nods dropped in at all the appropriate places.
I even remarked at how some of the quips and sayings were mine, but then, it is hard to remember what you came up with yourself and what you borrowed. One thing is for sure-they know what works. And if you can hit all the key hot buttons aimed at today’s woman, you will have her on your hook.
So the lady on the video wants us to be amazed at how early in her business she won her pink Cadillac. She leaves out all the advantages she had and all the obstacles, and promotes the idea that you just go to work and it happens.