Be a Mary Kay Model

One common gimmick to get women to hold skincare classes and facials is a “model portfolio.” The Mary Kay consultant asks you to be a “model” and do a before and after photo. Mary Kay Inc. has created a contest this year that uses this booking tactic.From promotional materials:  Mary …

Mary Kay “Stays True to What They Know”

In the August issue of Applause Magazine, Mary Kay Inc. has a short piece about “staying true to what they know.” This is Mary-Kay-speak for “don’t look at that negative website.” It’s the typical “pay no attention to the man behind the curtain.” Corporate is relying on the company’s longstanding …

Mary Kay’s Attempt to Counteract Pink Truth

In January 2007, Mary Kay Cosmetics launched a web initiative to help counteract the effect of Pink Truth’s wide dissemination of information. Mary Kay consultants got news of Mary Kay Inc.’s latest attempt to “deal” with the information being put forth by Pink Truth. I had heard that corporate decided …