The Non-Retail “Direct Selling” Company

Written by Robert FitzPatrick As market-based economies become the prevailing global model, millions of people are being exposed to sales promotions, income opportunity solicitations, and investment schemes with which they have no experience or knowledge. Vulnerability to deception and the need for consumer education correspondingly reach global heights. One especially …

Just Say No to MLM

Written by Black Nova Just keep saying “no.” I have learned when my friends invite me to MLM engagements of any sort to tell them that I have a personal rule of not supporting any form of MLM because I don’t believe in the business model. Regardless of the quality …

Forbes Calls Multi-Level Marketing a “Pyramid Selling Scheme”

A 1997 article from Forbes magazine does an excellent job of explaining the pyramid that is multi-level marketing. And I don’t think anyone is going to accuse Forbes of being “bitter ex-MK consultants who coudn’t make it” or “anti-MLM zealots who can’t see the truth.” The article is about Excel …

The Political Agenda of the Direct Selling Association

Robert FitzPatrick of Pyramid Scheme Alert, recently brought attention to the real political agenda of the Direct Selling Association (DSA). The DSA is a organization to which multi-level marketing (MLM) companies like Mary Kay belong. Mary Kay cites their membership as proof of their legitimacy, although there are many of …

FTC’s Project Fal$e Hope$

Federal and state law enforcement officers have been conducting sweeps targeting bogus business opportunities and work-at-home scam as part of the Federal Trade Commission’s Project Fal$e Hope$. I thought I’d mention this because it’s interesting to see what businesses the FTC is cracking down on, since it doesn’t seem to …