In Mary Kay Cosmetics, the term “layering” is an innocent-sounding word that means “keep pestering her until she says yes or gets a restraining order against you.” A common teaching in Mary Kay is that no doesn’t really mean no… It’s just a request for more information. So really, everyone wants to join Mary Kay and they know it deep down in their hearts, it just takes a lot of layering to make that truth come out.
How does a consultant “layer” a Mary Kay customer? She keeps mentioning all the “benefits” of being in Mary Kay, occasionally sends her something in the mail about the MK opportunity because “I thought you might be interested in this,” and generally keeps offering up recruiting tidbits to hopefully entice the woman into MK.
Mary Kay offers this guidance on the DISC personality types and how to effectively layer them. Identify the biggest fear that each personality type has, and then use as much emotional manipulation as possible related to that fear.