“Layering” in Mary Kay

Written by TRACY on . Posted in Recruiting

In Mary Kay Cosmetics, the term “layering” is an innocent-sounding word that means “keep pestering her until she says yes or gets a restraining order against you.” A common teaching in Mary Kay is that no doesn’t really mean no… It’s just a request for more information. So really, everyone wants to join Mary Kay and they know it deep down in their hearts, it just takes a lot of layering to make that truth come out.

How does a consultant “layer” a Mary Kay customer? She keeps mentioning all the “benefits” of being in Mary Kay, occasionally sends her something in the mail about the MK opportunity because “I thought you might be interested in this,” and generally keeps offering up recruiting tidbits to hopefully entice the woman into MK.

Mary Kay offers this guidance on the DISC personality types and how to effectively layer them. Identify the biggest fear that each personality type has, and then use as much emotional manipulation as possible related to that fear.

Former National Sales Director Says Mary Kay is a Pyramid Scheme

Written by TRACY on . Posted in National Sales Directors, Recruiting

A few years ago, former Mary Kay national sales director Amy Dunlap was sued by Mary Kay Inc. for breaching her agreement with them. It’s interesting how these women such as Amy and Allison LaMarr (now Allison Ben Shabat) http://www.pinktruth.com/tag/allison-lamarr are so gung ho about Mary Kay… until they’re not anymore. Mary Kay is the best opportunity on earth. Until it’s not.

I am bringing forth the Amy Dunlap lawsuit again to illustrate the point that many think Mary Kay is a pyramid scheme. Her answer to Mary Kay’s lawsuit was extremely interesting because she alleged that Mary Kay violates the Texas Business and Commerce Code by promoting a pyramid scheme.

The Texas code defines a pyramid scheme:

False Recruting Information in Mary Kay

Written by TRACY on . Posted in Recruiting

False information provided when recruiting new members to Mary Kay is not new. It has been going on for years. Here is another example of misinformation on a Mary Kay sales director’s website, with our comments in italics.

Mary Kay Facts….Did You Know?

Mary Kay is #1 in brand loyalty among customers who buy skin care products. Three out of five women will buy the product after being introduced to it. It is estimated that 80% will continue to use the Skin Care after they have been introduced to the product —

Another Potential Mary Kay Victim Spared!

Written by TRACY on . Posted in Recruiting

An email from one of our new readers:

I just wanted to tell you that I think your website is terrific. It’s so addicting to read! I stumbled across it after I started doing research on Mary Kay after a weird experience with a MK consultant.
A couple of weeks ago, a Mary Kay consultant came to my apartment to give me a makeover. I didn’t know her personally. She got my name from a church event that I had participated in. We all got mini-facials at this church event. In order to get it though, we had to fill out this little form about what we knew about MK products and the company. She said the forms we filled out would be entered into a raffle drawing for free MK products. Cool, I thought.
Anyway, she called me about a week later and said I had “won” $10 worth of MK products. The only caveat was she would have to come over and do a makeover on me.

Who the Fuchsia Fillies Frontload: Mass Exodus

Written by TRACY on . Posted in Recruiting

 Written by The Scribbler

We’ve seen that frontloading is being taught and is actively taking place in Mary Kay – chances are, you were a victim of it, yourself.

Be encouraged, friend; you are not the first woman (and sadly, not the last) to be persuaded that without a full store, you were simply dabbling in Mary Kay and you clearly had no desire to become all that God wanted you to be, you loathsome infidel. Here’s a flail crafted from used cotton balls and hair bands – 120 lashes should be enough to drive the unbee-lief out of you.

While Mary Kay product is undoubtedly making it into the hands of non-consultant customers, there’s a great deal that isn’t being sold in the form of frontloaded inventory.

How the Fuchsia Fillies Frontload: Straight from the Horse’s Mouth

Written by TRACY on . Posted in Recruiting

horse.jpgWritten by The Scribbler

Frontload? You mean, “The act of convincing a freshly-recruited IBC that she needs to purchase the highest amount of product possible to prove that she is truly serious about her business? Yep, that’s the one.

Frontloading’s a rampant practice in Mary Kay, friends… one that’s more prevalent than you think. Regarding inventory, Mary Kay Ash said, “You can’t sell from an empty wagon.” After today, however, I think you’ll agree that a more appropriate catchphrase would be, “Don’t worry about the horse being blind, just load the wagon.”

Here are two Mary Kay views regarding inventory – which one seems more logical to you?

Lies You Should Tell to Get Mary Kay “Offsprings”

Written by TRACY on . Posted in Culture & Manipulation, Recruiting

You really can’t make this stuff up. This is a document from one of my favorite Mary Kay national sales directors, Anita Garrett Roe. She says this is how you “get the offsprings you need” (her words).

You now have some people picked out who you feel could become Directors. Ok, take those and have a heart to heart talk with them separately, away from the meeting. <

Tell them sincerely why you think they’d be good, etc. Tell them it is so easy and they would be so good. And, that you want to set up an appointment to come over and talk to her and her husband together. Go over the marketing plan with him and show him how we make our money. He will get excited.

Tell him his wife is a natural, and you have been watching her for some time, and really feel like she is ready.

Linda Toupin’s Mary Kay Husband Letter

Written by TRACY on . Posted in Recruiting, Scripts & Training

Getting husbands to buy into the idea of Mary Kay Cosmetics is critical. The wife is almost guaranteed to lose money, so it is important to get the husband on board as soon as she signs up. He has to know that if he doesn’t give her the go ahead to do anything it takes to stay in Mary Kay, he will be seen as unsupportive. In an attempt to make the husband believe Mary Kay is a real business (no, it’s not), a letter like the below is often sent out. This one is from nsd Linda Toupin.

Dear _________,

Just a note to say a warm and very heartfelt “Thank You” for sharing ________ with us, as she seeks to learn more about her wonderful opportunity in Mary Kay Cosmetics.  Your love and support of all she is trying to do means more to her than I can possibly convey!!

One of the Many Reasons Why I Despise People Recruiting for MLMs

Written by TRACY on . Posted in Recruiting

Recently, I got an email from someone who tried to register for Pink Truth, but hadn’t received a confirmation email. I saw the login he used, and immediately had a bad feeling. I just *knew* he was in an MLM and was here to promote it.

I emailed him back and told him that we didn’t allow any promotion of MLMs on Pink Truth, and that I asked if he was just here to promote his MLM. I got this response:

Overcoming Objections is the Name of the Mary Kay Game

Written by TRACY on . Posted in Recruiting

So the real deal with Mary Kay is recruiting and frontloading .  A small amount of product sales occur from time to time. But the real money is made in recruiting, and directors are usually pretty up front about it. Well, it’s hard to conceal that it’s all about recruiting when all the Mary Kay events are focused on recruiting new marks!

The below scripts come from a director handout that was meant to be made into flashcards. Yup. Flashcards. So you can quiz yourself on the right answer to any objection. Check them out…