Written by DupedByPinkFriend
When a new consultant begins her Mary Kay journey, she is instructed to practice giving facials and skin care classes with her friends and family. This sounds reasonable, and seems to make sense, as many women who join Mary Kay have no previous sales experience, have little knowledge about skin care or makeup application, and are a bit nervous about performing in front of a group of strangers.
Little Miss New Consultant is told to “fake it till you make it” and “you can be successful with the right amount of enthusiasm” and “your friends and family won’t mind if you make a mistake; that is the best way to learn”. In practicing with her friends and family, there is already a sense of trust established. This is her “warm market”.