Getting husbands to buy into the idea of Mary Kay Cosmetics is critical. The wife is almost guaranteed to lose money, so it is important to get the husband on board as soon as she signs up. He has to know that if he doesn’t give her the go ahead to do anything it takes to stay in Mary Kay, he will be seen as unsupportive. In an attempt to make the husband believe Mary Kay is a real business (no, it’s not), a letter like the below is often sent out. This one is from nsd Linda Toupin.
Just a note to say a warm and very heartfelt “Thank You” for sharing ________ with us, as she seeks to learn more about her wonderful opportunity in Mary Kay Cosmetics. Your love and support of all she is trying to do means more to her than I can possibly convey!!