Be a Mary Kay Model

One common gimmick to get women to hold skincare classes and facials is a “model portfolio.” The Mary Kay consultant asks you to be a “model” and do a before and after photo. Mary Kay Inc. has created a contest this year that uses this booking tactic.From promotional materials:  Mary …

Mary Kay “Stays True to What They Know”

In the August issue of Applause Magazine, Mary Kay Inc. has a short piece about “staying true to what they know.” This is Mary-Kay-speak for “don’t look at that negative website.” It’s the typical “pay no attention to the man behind the curtain.” Corporate is relying on the company’s longstanding …

A Little Market Research Conducted By One of Our Members

It may not be scientific research, but this survey of 130 women by PinkRealityBites is very telling. She chose to speak to a wide variety of women, including professionals, soccer moms and retired women. Her methodology was simple. She used the “sharp woman” and “face model” approaches. After doing the …