Mary Kay Cosmetics is all about the initial inventory order. They know if they don’t get you to buy right away, you almost certainly will never by much. (Mainly because you will quickly see how hard it is to find anyone who wants to buy the products from you!) Here’s one way of squeezing a large order out of a new beauty consultant.
This piece is by Mary Kay national sales director Anita Garrett-Roe. She’s got a fabulous track record for manipulative scripts. We’ve learned in previous posts how Anita goes about stealing recruits while technically following the rules, why it’s a good thing to have a class with no sales when a new recruit is watching, and a sneaky little technique she calls “backup recruits”.
Today’s lesson is all about getting a big inventory order out of a new recruit. This is something that the do-it-fasters like Dacia Wiegandt call “pulling inventory”. (Isn’t “pulling” so appropriate? Kinda like pulling teeth?) Continue Reading →