One of the first things I was taught after I started Mary Kay was how to “reconnect” with old friends in order to sell the product. They get you to make a list of “everyone with skin” that you know, so you can start begging them to “help me meet a challenge” or “help me start my business” or some other lame guilt trip.
Once you get through your list of current friends and family, you’re encouraged to think of old friends you haven’t talked to in a while. You call them under the pretense of “reconnecting” (what a great buzz word), but then as soon as they ask what’s new, you launch into your spiel about this great new thing you’re doing (Mary Kay). Continue Reading →