Facts, opinions, and the real story behind Mary Kay Cosmetics.

3 Recruits a Month

Last month we heard how easy it is to earn a Mary Kay car in 3 months. All you have to do is recruit 7 women in the first month, 7 in the second, and 9 in the third. Never mind that almost no one is able to do that in MK.

What if you recruited “only” 3 new women a month?

Everything in Mary Kay depends on the downline. You can’t make a living by selling products, so you must recruit if you want to make this your real job. You have to ignore the fact that your recruits won’t be able to sell a lot of products either. (You’ll actually have to pretend they can!) It is nearly impossible to sell the products consistently at any level that gets you something more than a little extra pocket change. But your director and recruiter have one goal in mind: to get you to order on a regular basis, regardless of what you are selling (or not selling, as the case may be).

Retiring NSD Linda Toupin provides the following wisdom on The Value of 3 Personal Recruits a Month. Please understand that the numbers are completely fabricated. Pieces like this are produced with fake information in order to keep recruiters and directors on the hamster wheel. Give them fake numbers and they may just stay on the wheel a little longer, thinking “if only I can get to that level..”

The company average for a new recruits’ first order is $1000.

3 personal new team members @ 26 % commission on $3,000 is $780 a month additional income.

Additional personal recruiting bonuses for the year $3,600

If your 36 new personal new recruits never ordered again your additional income for the year would be $12,960

(The chances are excellent that the additional $3000 a month in production would increase your production bonus on your unit by an estimated additional $300 a month which would add an additional $3600 a year)


If 12 of your recruits quit after their initial order.

If 12 of your recruits ordered an average of $200 a month for a year=$7488 commission.

If 10 of your recruits ordered an average of $650 a month for a year=$20,280 commission

If 2 of your recruits were members of the National Court of Sales=$8320.


This “what if” scenario adds an additional $36,088 to the already $15,360 for a total of $51,448. (without production bonuses figured in.)

It’s so easy, isn’t it? “Just” recruit 3 a month and you’re going to make all sorts of extra money. They forget that the problem is finding enough women who will hold classes, agree to an interview, allow themselves to be talked into signing up, and then order an inventory package.

If it was so easy, everyone would be doing it.


  1. NayMKWay

    Talk about fantasy! If even one-third of the MK sales force added 3 recruits per month, the ranks would DOUBLE. EVERY. MONTH. In 9 months, every woman in the US would be selling Mary Kay to…whom, exactly?

    Here’s the math (using small numbers to save my “0” key):

    Start January with 3. 1 of them recruits 3 in January. Start February with 6.

    In February, 2 of the 6 recruit 6 more. Start March with 12.

    Start April with 24, May with 48, June with 96, July with 192, August with 384, September with 768…

    By the end of September, your starting 3 have grown to 1,536. Start January with 300,000, and start October with 153,600,000. Yep, that’s all of them.

    If Toupin were Pinocchio, her probiscis would have pushed her well away from her computer. How were her arms even long enough to reach the keyboard? (Some Norwex cloths will clean off those noseprints, hun.)

  2. MLM Radar

    Since Seminar attendance has been plummeting, clearly the “1 in 3 recruits 3” scenario isn’t happening. (MK can’t afford to rent the convention center arena any more. Even if the dollars are there, the pictures of empty seats are too embarrassing.)

    MK can’t even do a “everyone recruits 1 per month” scenario. Not even on their wildest dreams.

    1. NayMKWay

      How many IBCs in the US now, 500,000? Each month about 40,000 join and an equal number drop out. The average is fewer than one-tenth per month.

      “Have YOU recruited your 0.08 person this month?”

      1. TRACY

        The number joining and dropping each month is likely around 28,000 given the decrease in consultants in the US since MK reported the 40,000 figure.

        Even still, think about the amount of money this brings in for MK.

        28,000 x $100 signup fee = $2,800,000

        28,000 x $225 minimum wholesale order = $6,300,000

        But the average wholesale order is larger, because there are lots ordering $600 and many ordering $1,800 or $2,400 or $3,600. I bet the average is north of $1,000.

        28,000 x $1,000 wholesale = $28,000,000

        12 months $28,000,000 = $336,000,000 a year in orders from new consultants?????

        1. NayMKWay

          Over $300 million per year from talking women into “investing” money they’re almost sure to lose. And critics are still writing in with their drive-by critiques saying we’re too negative, that MK is a good company founded to empower women.

          1. roo2

            It is also simple math that “if everyone recruits just three people” you will run out of humans on this earth to recruit. Also even easier to see that if everyone sells it who is there to be a customer. John Oliver did an amazing job on MLMs a few years ago.

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