Mary Kay is such a simple business! All you have to do is work the numbers. If you do the activity, you’ll get the results.
They always forget to mention that you have to find the women first. They make it seem like women are just going to be beating down your door to have Mary Kay parties. On the contrary, you’re going to be scrounging to find new women who want to have the parties. But there are never really any ideas (that work) to help you consistently generate new leads.
Nonetheless, NSD Kristin Sharpe says all you have to do is find your “magic number.” Tell her how much money you want to make each month, and her little worksheet will tell you how many leads you need to get each month. (Good luck figuring out how to get the leads!)
The numbers here are sobering if you take the time to look. Let’s say I need to make $2,000 per month. That’s not enough to support myself, but that would probably be considered decent money from a second job. To make this, I have to sell $5,000 retail each month. (But remember, this would be if I sold everything at full price and didn’t give away any products. That’s unrealistic, but we’ll set aside that issue for now.)
Then you have to calculate your per face average at your parties. One sales director suggests you’ll sell an average of $60 per face at a party. I think that’s too high, but let’s give her the benefit of the doubt and run with it. At $60 per face, you need to see 83 faces per month to hit your sales goal. If there are 3 women at a party, you’d need 28 parties a month to get to the sales goal.
Kristin says 50% of the parties that are booked will actually hold. I think that’s on the high side too, but we’ll go with it. You’ll need to book 56 parties a month to hit your sales goal. If one out of five women you speak to will book a party, that means you need to talk to 280 women a month.
So every week, you’re going to have to contact 70 new women in order to (hopefully) make $2,000 a month (or $500 per week) at your part-time job. That’s a lot of leads you need. Tell me again where these will come from?
Is it any wonder that it is next to impossible to build a retail business with Mary Kay?