Written by Raisinberry
It’s time to share one of the most self serving and diabolical aspects of National Sales Directorship in Mary Kay Cosmetics. While you may have thought you had heard it all, you have not. There’s more.
To highlight the aspect I am about to share, we need to be reminded about what we have been sold in regards to making it to the pinnacle of success in Mary Kay. These women are the crème de la crème. They model all that is good and right and noble about Mary Kay. They are executives, who allow you to sit at their feet, gleaning all that you should know to follow in their footsteps. Such generosity of spirit! They are in your amen corner, praising you to success and rewarding your integrity and work ethic, with the main goal of raising up new leadership in the “Mary Kay way”. That is of course until they figure out they can make more money if they just let you fail.
After more than 50 years, there are a ton of ethical Directors who are sick about what has become of this dream they believed in. Many could never bring themselves to ruthlessly recruit a new consultant’s “perfect start” faces out from under her, as so many of the fast start NSD’s have done. There are veteran Senior Directors and Exec’s out there that by now are starting to grasp that they know too much to press on for the family security program. They have grown a conscience about all the women who have come in and flushed out, doing all that they were told, but still unable to get real results without cheating.
When you know a lot and have seen a lot, it has demoralizing effects and soon these units sputter and wilt on the vine. With so much time in, you would think that the NSD would race to the side of that dedicated veteran Director and help her re-energize her Unit and her dreams.
Not so! Many long term Directors have huge downlines. They may not have had the required 12/8, 11/9, and other variations of the NSD requirements, but they can have large second, third and fourth lines that make up a large commission base, with only one thing standing in the NSD’s way to making more money. Director Connie Conscience.
Imagine being a 20 -year veteran with 15 or 20 or 30 offspring that just don’t fit the NSD lineup. Your existence puts a level between them and the NSD. If you no longer existed, those levels would all move up and double her income! So the NSD who has an offspring Director, who isn’t pushing production, or a recruiting maniac is barring the way to a huge pay increase for zero work. When Connie loses her unit, guess what happens? Connie’s offspring become 1st line to Ms. NSD, and everybody moves up a level.
In tangible terms that means since Connie’s gone, all of Connie’s 1st line become Ms. NSD’s 1st line at 9% commission. When they were second line they only paid her at 4%. All the third lines that paid out at 2% are now moved up to second line and pay out 4% to the NSD.
If Connie Conscience just dries up and dies, Ms. NSD stands to just about double her commissions for doing nothing…. and I mean doing nothing! And with Connie out of the way, maybe Ms. NSD can burrow in and re-manipulate all those 2nd and 3rd lines into greater commitment.
Once again, it is apparent that the Mary Kay marketing plan is at cross purposes to its stated goal. Any time an offspring unit is reabsorbed into the parent unit, it benefits the senior. How hard is she really going to work to help that offspring excel if she can smell blood in the water? How many seniors were happy to gain 30 to 60 plus members in the hopes of finding a few race horses to take the pressure off? Lose an offspring but gain car production? Yea for you!
No matter how noble you think you are, Mary Kay has a way of putting you in the darkest scenarios where your survival is pitted against the best interests of another… a place where you have to do a lot of rationalizing to justify your behavior.
And at month end, there might be one or two or ten Seniors or Execs who just don’t want to play the game anymore and will step aside, only to have their National ecstatic with her newfound pay increase. She’ll receive the flimsy, “Are you sure you can’t stretch” call designed to give the appearance of compassion. And as they hang up the phone, resolved that this budding national area will be no more, how tempted will Miss NSD be, to rapidly figure her new commission schedule for the upcoming month?
NSDs get compensated in so many ways. There’s a $3,000 bonus for 100 star consultants, another $1,000 bonus for a “on the right track” winner, another $1,000 bonus for a Cadillac requalifiers, another $1,000 for a fab 50 offspring, another$1,000 for a honor society offspring, and another $1,000 bonus for a higher circle of achievement. Most of this work to achieve these levels was accomplished by the Directors below her.
And if this wasn’t enough, after everything that veteran Director had done to keep her unit going for all those years, helping teach and train at Seminar, all the “stretching”, business counsel, ethical practices and company loyalty, all of it washes down the drain with her MK debt unpaid, and her NSD rewarded.
In product based pyramids, all things work for the good of the tippy top. And apparently, that doesn’t bother them a bit. You can easily see how trapped the 1st line Director is, when she no longer can parrot the Mary Kay rhetoric. She knows if she steps away, she ends up rewarding a person least deserving of it, and who would financially prefer she depart anyway. Crème de la crème sure fits. It’s actually the richest, fattest portion of the cream, known to clog arteries. All MLM product based pyramids, like Mary Kay Cosmetics continue on because the top dwellers are positioned to always receive the fruits and even the “failures” of the bottom dwellers. How’s that for Golden Rule living?