Facts, opinions, and the real story behind Mary Kay Cosmetics.

Go Director in One Month

With the big news of “record setting” time to finish DIQ (only 15 days!), it’s a good time to talk about getting to director fast. Yetsenia Munoz Suarez is a new sales director in Puerto Rico, and she did DIQ in 15 days. That beat her senior director/NSD Auri Hatheway, who finished DIQ in 18 days.

Why does your director tell you that you should do DIQ really fast? It’s all about HER paycheck. But she’ll say it’s about you.

The big lie in Mary Kay is that when you get to the level of director, that is where you will really make money. The secret is that in MLM, they are constantly telling you that the NEXT level is where you’re going to make money. Because nearly everyone loses money in MLM, they have to convince you that you’re just inches away from making money. In Mary Kay, that alleged money-making level is sales director, the top 2% of the company.

The sad truth is that most of the sales directors are making less than minimum wage. Even the directors who drive Cadillacs (about 880 out of 13,000 directors, or 6.7% of them) are only making about $40,000 a year before business expenses. Yet Mary Kay is sold as a way to make an executive income, if only you are willing to do the work. Newsflash! I know sales directors who have been at that level for 15 or 20 years, and every month they struggle to make production. Their earnings are dismal, and they’ve worked an awful lot over those years.

The other sad truth is that women can make a lot of money in MK because of their DIQs (director in qualification). While someone is in DIQ, the sales director gets paid commission on the people the DIQ is churning. It’s basically having someone else do all the work for you while your unit production goals are met and you get paid a commission. This is a good reason to push women into DIQ.

There are several different documents that make the rounds on how to get to sales director fast. Many of them talk about making it to director in 3 months or 100 days. That’s not enough time to build a strong selling unit. (Even after years as a sales director, it’s nearly impossible to build a strong selling unit because it’s so hard to retail MLM products.)

Here’s one that tells you how to become a Mary Kay director in ONE MONTH. You need 24 active team members and $18,000 wholesale production in 1 to 3 months to finish DIQ. The idea for doing it fast is that you start DIQ with 10 active. You then “just” hold 10 classes and recruit 5 people from those classes, and get 3 people on your team (which now totals 15) to become red jackets (3 recruits each). Voila! You are at the magic number of 24, and no one has had a chance to go inactive yet.

How will you do that? Apparently, it’s simple:

Strive for 50 interviews within your unit. You must do them with your director and have your consultants also set up interviews with your director. By the end of the month you will be ready to do them yourself. Actually by the 10th one you should be pretty good. Let them know this is a part of your training and that they are not under any obligation, but just to listen. Offer a gift for doing the interview. Use the personality sheet. Laminate it, use a washable marker and mark of their identifying marks, you will know how to appeal to them.

You and your consultants must bring guests to every event and unit meeting. Let them know that the meeting is not long. Tell the guests that they will get a gift for coming. If someone does not go, set up an interview with them. Offer them a gift for the interview.

Listen to your director!!!! Do whatever she tells you to do. She knows how to become a director, she is one, your are not.

Go to your unit meeting, every week. Book your classes and have selling appointments. Make sure you and your consultants bring guests to each event. These keep you motivated.

Tell everyone about your goal to become a director. Your director needs to know so she can help you. Tell the consultants in your group and your fellow consultants. If you work, they should all know. Your family and friends also need to know. Ask they for referrals. Offer them incentives to get you interviews. Literally talk to every person you know, and ask them, “Have you ever thought about doing something like Mary Kay?” DON’T PRE-JUDGE!!! The women you hesitate to ask are probably the ones who would sign up. Be excited about it!! Be Happy!! People will want to help you or be a part of what you are doing. Don’t be obviously stressed. No one wants to help you be more stressed. Communication with your director is important. Talk to her everyday. She will keep you going.

You are going to be so busy this month, have at least 30 recruiting packets ready. Also, discuss signing bonuses with your director. Have copies of the bonus that is offered for recruiting and for inventory. Being prepared will help you to close the prospective consultant. Keep a schedule and stick to it, you need to spend a lot of your time doing MK this month. Just plan on taking a month off from doing all the tasks that add to your day. Make sure your family and friends understand that you will be very limited in your time.

Here’s what they don’t teach you… Where are you going to find the people who are going to allow you to do the amount of activity you need? In order to hold 10 skin care classes, you will need to book 20 or 30.That would mean coming into contact with at least 40 to 60 new women in order to try to book this many classes.

You must have at least 3-5 people at each class, at a minimum. You’d have to interview about 30 people in order to get your 5 new recruits. Then to try to get your team members to become red jackets with 3 recruits each… this is completely out of your control. Here we broke down how many leads you need just to earn $2,000 per month from sales, not to mention you likely need even more leads to have a chance of recruiting a bunch.

They make it sound so easy to “just do it,” but the reality is that it’s really difficult to generate enough contacts to have a shot at this level of activity. It’s nearly impossible, no matter how outgoing you are or how much time you devote to this Mary Kay nonsense. It doesn’t matter how hard you work, you’re almost guaranteed to fail with this plan.


  1. This just sounds horrible as far as job satisfaction goes. I can kind of understand why some people would like doing Mary Kay parties; letting women try out make-up and skin care was a little fun, but focusing on recruiting only sounds horrible. I imagine directors feel really duped when they realize their job is now all recruiting, all the time.

    1. Char

      I think you learn very quickly in MLM that it’s all about recruiting. Just look at this article, or any “training” the consultomer receives. The only time someone might be confused is before they sign up with the initial pitch full of lies.

      After, instead of realizing you are encouraged to majority endless-chain recruit the opportunity to sell the opportunity (illegal), it is spun as build a team to success, become a director or higher, all with zero focus on the requirement to retail to non-affiliates. See article again. It’s a billboard advertisement for a product-based pyramid scheme.

      FTC, where are you?!!!

    2. BestDecision

      My Director started talking to me about recruiting well before I had consistent sales, so I knew early on it was about recruiting. I fought it, said I was going to be different, and then went to a workshop where they taught us about tripling our income as Directors.

      While my income did increase once I debuted, it became all about recruiting. I know Directors and now-NSDs that did nothing but interview and discuss inventory. 40 hours a week driving all over to get the Agreement and the order. It was so draining.

    3. Reckless mermaid

      Oh. My. God. Yes!! The day I stopped loving Mary Kay was the day I became a sales director. From then on it was endless guilt, confusion, stress, and an overwhelming sense of inadequacy. The pressure and expectations are enormous. Ever read the sales director oath?

    1. TRACY

      Mommygyver/Christina Hinks so weird. She has basically disappeared from the MLM fight after creating a whole bunch of drama. Someone sent me all of her posts from her Patreon account. She is something else.

      She started out pretending that she was anti-MLM. Then she was given a bunch of money to join an MLM and recruit people. So she took it. Things went downhill. Then she made up this story that she only joined the MLM so she could be a spy. Uhh-huh. Sure you did. Then claimed she wasn’t ever really anti-MLM, just anti-abusive MLM. Some MLMs are okay, and she was looking for them.

      Ultimately, Christina is nothing but an opportunist.

      1. This.

        No way her Patreon was worth it. She had near-zero web presence, and very little real world experience with MLM in general. What exactly was she going to provide to paid subscribers that had real value above her infrequent MG posts? Nothing.

  2. Cindylu

    Wow. Bahaha. 🙂 Seems to me if you have a very large extended family you can start this. However at some point you’re going to peeve someone off and cause some kind of family feud.

  3. pinkblacksheep

    Well, it’s only $13,500 these days, right? Heck, that’s just 1 credit card if you have decent credit. But it’s crazy doing it in just a couple of weeks. I cannot even imagine. Especially NOW. But she learned from Auri, who learned from Dacia, so shady is to be expected.

  4. Jacirene

    I don’t know if I laugh or cry with this Post. As this SD can be happy knowing that in the next month, its DIQ and all its downline will leave its Unit and it will have to recover all those people. Oh yeah! It has techniques to make the new SD fail and thus recover all “potential” consultants from the newly formed Unit. Ugh! This makes me nauseous. ?

  5. Lazy Gardens

    Here’s the first lie … “you start DIQ with 10 active” which means you are starting halfway around the track and pretending that you ran the whole race in record time.

  6. Mountaineer95

    Kaybots, keep this in mind:

    “Where are you going to find the people who are going to allow you to do the amount of activity you need? In order to hold 10 skin care classes, you will need to book 20 or 30.That would mean coming into contact with at least 40 to 60 new women in order to try to book this many classes.”

    Now, realize (and this might be hard for some of you to accept) that you aren’t the only one being told this. You’re not the special snowflake that your recruiter said you were. Your friends, colleagues, acquaintances are being told the SAME THING. And not only are you and your friends being told this; every living and breathing person in your small town is being told this.

    How can that be? There are only so many people in your town, and within a few weeks, if the MK Way works and they follow the plan, every person in your county (and likely neighboring counties) has been recruited by someone from your initial circle. Is that right? Of course not. Is it the Mary Kay way? Of course it is!

  7. Mountaineer95

    Another note:

    “women can make a lot of money in MK because of their DIQs (director in qualification). While someone is in DIQ, the sales director gets paid commission on the people the DIQ is churning”

    …do any of you lurking IBCs approve of this practice? That if you actually get to DIQ (laughable as to likelihood, but you can dream), your beloved director TRULY will support you EVEN if you fail your DIQ and have to start over?

    Yeah…no, that’s not how it works, if you go into DIQ and fail, every one of your recruits goes to your upline. So not only do you start over, you do so without the few peeps you did have previously, and with the embarrassment that your recruits are NOT yours and will never BE yours.

    Really makes you want to jump right back on that hamster wheel, doesn’t it?

  8. Mountaineer95

    First, thank you for saying “DIQs” instead of “DIQ’s” (people using apostrophes for plurals rather than possessives make my English major’s brain hurt).

    I remember making low 40,000 in my FIRST year in retail management, back in 1997. As it should be, my earnings went UP every year after thatand rebounds after that). Any “director” who’s worked the position for many years, only to tread water there (or make even less, as seems to be apparent), should know it’s time to leave.

    The sad truth is, making at or under 40k for years on end is NOT making anywhere near “executive income”, and while it’s okay to make that if you’re happy doing it, it’s NOT OKAY to make that but to “pretend” you’re making more just to trick others into helping you make that sorry amount.

    /end rant

  9. Angela morning

    This is so untrue and sad you would spread this information. Maybe true for you and those you are familiar with but that is not a true reality for MANY in the company. I would also be slow to spread this deception when there are ALOT of people who really need this opportunity and the sales and positivity, ESPECIALLY during this pandemic, has saved their lives.

    1. BestDecision

      So, to be clear, my decade in MK doesn’t count? Nor the people that lie about their net income? Or, how about all the Director meetings and Leadership Conferences I left feeling worse about myself and with self-esteem issues that I never had prior to them?

      Good grief! Enough with the posturing MK as “life-saving” during this virus or any other time! I saw countless women become anxious and depressed because they could never hit a $300 week no matter how many times they did exactly as they were advised. Or an elusive Red Jacket. Do you realize how embarrassing it is to fall out of a RJ or out of DIQ? How we were ridiculed for not doing more, more, more to build our units?

      Please. You need to stop lifting MK or anyone in the sale force up because it’s not working. I see the numbers in the May Applause, and the ship is taking on water quickly when the Top 400 units barely did Cadillac production in January.

      Just stop.

    2. The Patient Whisperer

      I’m sorry: NOBODY “needs” Mary Kay (or any MLM), nor has any MK consultant “saved lives” during the pandemic. Know who HAVE saved lives? Healthcare workers, first responders, and essential workers. Not a gaggle of pink vultures pimping lipstick while trying to dig their claws into a poor, unsuspecting lady’s stimulus payment for personal benefit.

    3. Destiny Angel

      Another brave post necromancer.

      And no, ALOT or a lot or allot of people who really don’t need this opportunity and the sales and positivity. Pandemic or not.


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