Mary Kay New Year for the New Recruit

Written by Raisinberry

The days after the Mary Kay seminar year end wholesale buying frenzy are a celebration for some and a painful chest constrictor for most others. The typical director sleeps in on July 1 because of sheer exhaustion from the stress and phone calls and waiting and frenzy of June 30th. Focused on meeting her own goals, she never even considers what her June frontloading costx the new recruit.

The NSDs will spin how “magnanimous” corporate was for helping get those last orders in. Those June recruits who were pushed to get their orders together before year end don’t realize they will have no standing for the next Seminar Year. They will have built something into “star”… but no lasting recognition for last year’s contribution into the unit… and no recognition for the new year.

July 1st the game starts all over again and the newest June recruits have simply lost their first orders into oblivion, because the only thing that mattered in June was the director’s standing in the contests. Wholesale is indeed, everything.

As the July 1 page turns, and “standings” are published, Miss June recruit will have zero in her column for retail production. If she was a star, imagine her surprise to be most likely listed in the Top Fifteen of her Unit for her doubled wholesale, for her local awards night meeting, never having sold a thing.

This immediately produces an uncomfortable feeling but is the beginning of fraud training in Mary Kay. She is to smile and receive her Seminar Year to date Rosette Ribbon, and is expected to just accept her placement at 10 or 8 or 6 in the lineup, with absolutely no idea why. And as July progresses, she will find out that she has ZERO in toward the new year’s numbers, because all her order for June did was benefit the Director and upline. She, of course, will never be told this.

What would have benefited her, would have been holding the last days of June order, for July, so she can accrue a full years production. But Mary Kay really doesn’t teach benefiting the new recruit, when Seminar standings are at stake. (The Veteran Unit should have been responsible for standings… if “retail sales” were really being measured!)

If she goes to Seminar, as an excited June recruit, she can wear her Rosette Ribbon proudly. She will be noted by those who share her luncheon table at “Number 9” in Sales, with not one iota of truth to it. It is a marvel of human intelligence that everyone who knows differently will play this game anyway, and it is part of the breakdown of assessing “truth” in Mary Kay.

Pretense is taught right from the beginning, as recognition and rewards are given for work not achieved, but rather wholesale orders placed.

There is an adage in Mary Kay that goes, “Inspect what you, Expect.” All Directors are taught this and it is designed to get a Director to follow up on what really matters. We are taught to “check results” to insure that the activity we want gets rewarded.

Isn’t it funny that there isn’t one iota of “inspection” of actual RETAIL SELLING in all of Mary Kay? Not from corporate. Not from NSD’s. Not from Directors.

Instead, what can be “inspected” is the accrual of wholesale ordering, and how it is rewarded is by “fantasy doubling.”

Too bad Miss June recruit will only have that short lived moment at her local awards night, with not a clue why she is standing there in the top ten or twenty. “Smile and Nod, Miss June.”

You are getting your first lesson in “pretense” that will lead you to many more command performances in your Mary Kay Career.


  1. Shay

    Does anyone in the Pink Truth world have a degree in marketing? If so.. can you tell me how they teach you to market in college? Short version? Long story short: I am submitting material to Tracy and I just wanna prove a point about MK.

    1. Brainwashed no more

      What I remember from marketing is WIFM… What’s in it for me? This is what you need to keep in mind. Always about what she’s looking for. I kept this in my mind to look for what she needs in terms of product or “business.”0

  2. Cindylu

    This might be the first year that MK Seminar disruption awakens more Directors and IBC’s. Without all the fake seminar hype: Dresses, sashes, crowns, walks on stage and carefully crafted girl events, then maybe an understanding will pierce through the MK facade. An understanding that going into debt for a quick walk across a stage in front of strangers is rather silly and pathetic. It’s also self destructive. Debt is debt no matter how you sugar coat it or how attractive MK tries to make it. Take a long hard look at reality. Are there many boxes of unsold products with expiry dates? Are your children and husband happy when you leave them during the evenings or weekends? Are you okay with missing out on family events because of MK? Truth is I found seminar and other MK gatherings Creepy. It’s like a Stepford wives where we’re expected to be docile and subordinate everything to the company. What do we get in return? We rarely sell the products. We rarely book classes or facials. In 2020 MK screams outmoded. MK does no real marketing. With thousands of women in competition the mlm style of sales is obsolete.

  3. morningstar

    Researching groupthink in psychology. Yes seminar is creepy. Walking from the aldopho hotel (where we HAD to stay at 200+ for private room) to the arena, got almost accosted and luckily two women rolled up in a car an deterred it and I hopped in…..yes into a MK grand am car of unknown women to avoid mugging, then I am thinking this could’ve have gone either way. So I trusted them and that was MY high point in MK seminar. No one cared (director) that I was rattled when I got there…..they were having the mashed potatoes in the wine glasses. Here is a video link made by a Dallas therapist on group think. 13 minutes and very recent, that I happened across this week. It specifically mentions details about being outcast for your independent questions and thoughts.

    1. BestDecision

      My Director was furious when people stayed in a different hotel than her. Better or cheaper, she couldn’t see she was lucky they were there in the first place!

      1. J

        Last time I went to seminar, I drove 14hrs (because obviously I was too broke to fly by my 3rd seminar).

        My director invited my husband and I to a concert at a local place. Although she knew we drove, she insisted we all get an Uber together (it was about 40 min away). It was a miserable ride, the venue had horrid acoustics, and it went on and on into the night. But she insinuated it was a gift, since she paid for everything and said we were celebrating my dedication (I was her only recruit there).

        So I’m sure you can imagine the knife like feeling in my stomach the next day when she asked how we wanted to pay for last night. Cash, check, PayPal? She needed it that day.

        All in all, that night cost nearly $300, and she knew I had almost no money left. After all, she was the person I called when I was having panic attacks about debt. That was my gas, food and hotel money back. The walk back to my hotel room to tell my husband was mortifying.

        Never ever again.

        1. Coralrose

          Oh, I can’t even imagine how angry & frustrated you were! $300 is out of my price range for a concert I like & actually want to go to; to pay that much for something I didn’t enjoy or know in advance I was paying for would be awful.

          1. J

            Right! Definitely a career highlight?

            Ugh, I’d never felt so poor. Knowing we had to make the drive back in one go because we no longer had money for a hotel. I felt so angry and embarrassed; but worse, I felt like I couldn’t say anything. I remember making myself believe my director was so wealthy, that this seemed like $20 to her.

        2. raisinberry

          This brought up the sick feeling I had..nearly every Seminar, because the money was always tight because the debt was high, and the expenses added, to be there and attend everything, while smiling as if this was the greatest experience of your life….

          Oh boy….cognitive dissonance on steroids.

          1. J

            It’s so true. I remember hoping no one could tell I was broke while wearing my $500 gown… sitting in the nose bleeds. Nothing like having your gown stepped on in the herd and wiping across filthy concrete to make you feel like a superstar.

      2. Lazy Gardens

        She was furious because SHE got freebies based on how many people booked rooms under her “block”. Those NSD suites and upgraded Director’s rooms are because they got enough people to book full price rooms.

        Conventions usually use the freebies for the good of the convention: hospitality suites and guest speaker rooms, usually. But that is foreign to the MLM mindset.

        1. BestDecision

          That exact thing happened to MK Inc for Leadership in Nashville. They blocked the Opryland Hotel, and many stayed offsite in cheaper rooms. Corporate was furious!

  4. Char

    “This immediately produces an uncomfortable feeling but is the beginning of fraud training in Mary Kay.” —

    (Excerpts) “Cognitive dissonance” refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance. For example, when people smoke (behavior) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.

    What causes cognitive dissonance? Forced Compliance Behavior, Decision Making, Effort.

    Forced Compliance Behavior: When someone is forced to do (publicly) something they (privately) really don’t want to do, dissonance is created between their cognition (I didn’t want to do this) and their behavior (I did it).

    Forced compliance occurs when an individual performs an action that is inconsistent with his or her beliefs. The behavior can’t be changed, since it was already in the past, so dissonance will need to be reduced by re-evaluating their attitude to what they have done. This prediction has been tested experimentally:

    Method: In their laboratory experiment, they used 71 male students as participants to perform a series of dull tasks (such as turning pegs in a peg board for an hour).

    They were then paid either $1 or $20 to tell a waiting participant (a confederate) that the tasks were really interesting. Almost all of the participants agreed to walk into the waiting room and persuade the confederate that the boring experiment would be fun.

    Results: When the participants were asked to evaluate the experiment, the participants who were paid only $1 rated the tedious task as more fun and enjoyable than the participants who were paid $20 to lie.

    Conclusion: Being paid only $1 is not sufficient incentive for lying and so those who were paid $1 experienced dissonance. THEY COULD ONLY OVERCOME THAT DISSONANCE BY COMING TO BELIEVE THAT THE TASKS WERE REALLY INTERESTING AND ENJOYABLE. Being paid $20 provides a reason for turning pegs, and there is therefore no dissonance……..”

    Effort (Shortened): If we put effort into a task which we have chosen to carry out, and the task turns out badly, we experience dissonance. To reduce this dissonance, we are motivated to try to think that the task turned out well.

    Full article:

    Isn’t it interesting how normally honest women are willing to lie to friends and family for a $12 check in Mary Kay….and feel good about it.

      1. Char

        I also enjoyed the video you posted:

        – “Don’t assume doubt is a bad thing”
        – “Be curious” (Reading PinkTruth is okay)
        – “Allow common sense to override loyalty”
        – “Resist calmly other people’s attempt to coerce you“.

        Groupthink and cult behavior are not necessarily your friend!

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