I Am On Fire, and It’s Going to Last!

Written by SuzyQ

I secretly love it when directors have a “good” month. In my former wannabe area, we competed for silly little prizes from the dollar tree in contests for highest monthly production and most recruits. It was terribly exciting. And very competitive.

If I were still in Mary Kay, in this wannabe area and with the rest of my former BFFs, we would be applauding one of the long-time directors. She has had quite a run this seminar year, so far. Did way higher than ever before as she wrapped up her car and aced it again this month. She was able to bring in a diamond AND an emerald star and her base production came through for her, too. Wow. She now has some car credit socked away and a great bonus.

And one of the senior directors? She rocks, too! After months and months and months of co-pays on her MK car, she actually has enough to meet the production requirement! She has a recruiting machine in her unit. A new Red Jacket! This is so exciting! THIS is the way it is supposed to be! These two women are actually approaching CADILLAC production. Be still my beating heart. They are actually making money! Really, they really truly are! Mary Kay works when you do! Ha ha Pink Truthers, losers, slackers, non-beelievers. Ha. Ha.

Okay, now that we have calmed down some, it is just silly of me to mention that these newbies came in with those orders on the last day of the month? Isn’t that just the way it always is? People waiting until very the last minute. It is so stressful and so exciting. (And there are extra days built in to fix those “on hold, cc decline” orders.) And you know, if you just keep trying and just keep bee-lieving, their stories can be yours, too!

Am I jealous? No. When I first quit Mary Kay, I would feel a some jealousy when I thought about the fact that they would make more money than me this month. But then I remember that most months I make more than them, in a career I actually love. I have a savings account now, with actual money in it. I’ve made money month after month, with a steady paycheck, when they’ve been scraping by and topping off production with their own money. And I have credit cards that aren’t even close to being maxed out because I pay them off every month, and I have health insurance that my employer heavily subsidizes, and vacation pay, and an old car with no payment, and that kind of stuff.

For almost all of them, it is eventually going to fall apart. It has to. It’s the way of multi-level marketing. This is just the power of intermittent reinforcement…. every now and then it works, and that is what causes us to repeat the behavior, because you never know, it may work again.

Very much like a slot machine. One win, no matter how small, can keep you seated in front of that particular machine for hours and dollars. The difference with MK though, is that when you have a “run” of good production and recruiting, you become the new best thing, and are used at banquets, director meetings, nsd events and anywhere else to inspire everyone with your “How I did it, and YOU can too, story.” It’s pretty heady stuff, being the new expert, having sister directors take notes when you talk— planning the Top Director Trip, rehearsing the seminar speech, looking for new gowns, etc. So much to do! So much power, so much confidence. Until it falls apart.

We tend to forget that fires burn out. They run out of fuel. Recruiting stops. Credit dries up. Chargebacks begin. People lose faith. Meeting attendance drops. Models become no-shows. Wheels spin. Leads dry up. Production drops and car co-pays start again. Parties and interviews cancel, and the bright light of success fades. The truth is that the level of activity does not ensure success in MLM. And every time this happens, as it must and will, it becomes harder to get the momentum going again.

So, enjoy your success, dear former BFFs! You’re on FIRE!

6 Comments

  1. Ruby Slippers

    Life is so much better without warm stalking!
    It’s so much better without wasting time interviewing (even phone time not face to face) a “numbers only” prospect.
    You know, the 1 of 5 that might say yes.
    Good article !!

  2. EyesWideShutNoMore

    Sounds like most of the #1 Canadian sales queens. None are NSD yet (at least when I was in until 2018) and were a one-hit wonder making it to #1. Pretty sure some at #1 didn’t even do the Million. Two I’m thinking of were a daughter and sister of retired NSDs. It must be SO frustrating for the ones who actually do things honestly to see the unfair advantages happening and of course, can’t complain about it because that’s negative talk.

  3. morningstar

    It has me feeling that old ping, I did not do enough in MK. A lowly star consultant ca$h cow.
    Great post.
    it is a mountain, are they going uphill or downhill. it is all perspective.

  4. NayMKWay

    If you’re recently (or not so recently) out and looking back in, seeing one of your former Pink friends having a “good month,” don’t overlook all the “bad” that made that good month come to be. All the front-loaded recruits who went into debt. All the struggling IBC’s encouraged to S-T-R-E-T-C-H and buy stuff they’ll never sell. All the debt and financial strain; all the strained relationships.

    Even the good months are bad for the vast majority. On the whole, it’s just plain B-A-D.

    1. Char

      Yep. A “good” month sees you, the liar, recruiting a bunch of people front-loading product, going into debt, operating under the guise that they are now business owners. All the while, you are becoming further brainwashed, losing real friends and alienating family, and going into more debt yourself. How else would MKI be in the black to the tune of billions?!

      My favorite analogy: It’s the equivalent to a good drug dealer, a good bank robber, a good cheater, a good liar, a good drunk driver, and a good scammer aka successful MLMer! All these people succeeded in accomplishing their goals. Good for them, right???

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