News from the Directors Memo
Written by Parsons Green
The Mary Kay Director’s Memo for September is out. It includes a sneak peek at the upcoming new products for Winter. Mary Kay stresses that this information should remain confidential until November 1st, but in the Go Give Spirit, here it is now.
First up is the new Barrier Restore. With a mixture of Fatty Acids, Ceramides, and Cholesterol, Mary Kay promises this will protect your skin barrier making your moisturizer work even better. This product has already been done better and cheaper at several other companies like Paula’s Choice, The Ordinary, and Philosophy. You can buy from those companies at home, or in store, and none of the retail businesses will try to sign you up as a consultant. It will be $46 retail.
The Great Heights mascara is now Waterproof. It will be $18 retail.This replaces the Lash Love Waterproof Mascara.
Mary Kay will also offer a new eyeshadow stick that can be used on it’s own or in combination with the Chromafusion eye shadows for a wide variety of looks. These will be $20 retail, and they replace the Liquid Eye Shadows.
With these new products, other products will be discontinued. Consultants won’t find out until November 16th, when these products will be marked as “while supplies last” on InTouch.
How many directors will tell their consultants about these phaseouts before then? If you’re trying to convince someone to order an inventory package, would you tell them that some of the items they’re ordering will soon be obsolete? Or do you keep quiet knowing that they’ll hopefully want to order the new products when they launch?
Mary Kay is eliminating even more samples. They helpfully mention that the Microdermabrasion Samples can be replaced by the Mini Version of the Dermabrasion set. The Lip Gloss samples are also going away. To try those, they suggest purchasing the mini lip gloss set.
Mary Kay will no longer ship orders to PO Boxes after Sept 21st. PO Box orders had to be sent USPS and the company received feedback that the orders were taking longer – in some cases up to three weeks. All orders now will be through FedEx only. A lot of orders to PO Boxes were fraudulent as well.
Mary Kay will launching a new social media series focusing on a character named Miss Conceptions. Company research has shown that the Gen Z and millenial generations either think Mary Kay is out of business or simply not for them. Mary Kay hopes that the zillenials will engage with Miss Conceptions who will have a fun, genuine, and humorous tone. Mary Kay reminds consultants that this is a customer facing series and to please be friendly and enouraging when commenting on her posts. I’m just curious, what’s that spot on her arm?
Visit the
Oh boy— here we go! Whee!!!!!
These eye shadow sticks continue to prove that MK Corp is a day late and a dollar short. Other companies, such as Laura Mercier, have had shadow sticks on the market for nearly 20 years. (I’ve been using their Caviar shadow sticks for almost 15 years now.). The company is repeatedly late to the party on anything new or innovative. They jump on whatever the latest bandwagon is, which is apparently eye shadow sticks since everyone is out there with them (Urban Decay, L’Oréal, Maybelline, et al.).
I think the spot on Miss Conceptions’s arm is a tattoo. It kind of looks like a butterfly.
Does anyone know if Miss Cast played by an actual person (who’s fixing to kick her agent in the tuckus right about now) or an AI generated character?
I think it’s AI.
Directors found out about this last month, but it also was communicated to consultants this month. Beginning in 2016, there will be a one year limit on product returns.
Update to the Mary Kay® Satisfaction Guarantee
Beginning Jan. 1, 2026, the Mary Kay® Satisfaction Guarantee will be revised to include
a one-year policy. The Satisfaction Guarantee will read as follows:
Mary Kay Inc. stands behind the products sold by its Independent Beauty Consultants.
If you are not fully satisfied with your Mary Kay® product purchased from an
authorized Independent Beauty Consultant within one year from the purchase
date, it will be replaced, exchanged or refunded in full upon return to the authorized
Beauty Consultant. If your Beauty Consultant is no longer selling Mary Kay, you can
return the product to the Company with valid proof of purchase within one year or
less.
As a reminder, all Independent Beauty Consultants will learn about this update in
their September first-of-the-month email, and the Product Return Policy FAQs will be
updated by Jan. 1, 2026.
Are they really still complaining about Millenials in the sense of “kids these days”? Because older Millenials are well into their 40s by now, with careers and families and midlife crises and stuff. Not to mention they basically grew up with online shopping and so don’t mind waiting a few days to get what they want, and use online reviews to choose their purchases wisely. Since MK doesn’t let anyone outside their own Pink-o-Sphere post reviews, you can’t find an honest opinion. Not to mention you can’t buy the stuff without being hounded to either sign up or to buy more more more.
They know MK exists, but MK’s own bad reputation as a bunch of grandma-makeup-wearing, out of touch NAGS preceeds them.
” Mary Kay stresses that this information should remain confidential until November 1st, but in the Go Give Spirit, here it is now.”
Right, consultants should have this information now, in order to budget their money property for the upcoming, expensive, holiday season. Right, directors? You don’t want your beloved downline… I mean team… to waste their money on a bunch of unsellable and outdated junk, right? Right? Heyna?
“Mary Kay reminds consultants that this is a customer facing series and to please be friendly and enouraging when commenting on her posts.”
They’ve clearly been in the director group. I got $10 down that directors aren’t reading this and will post some wild “can I share this” or “what color lip is that” or “what’s on your arm.. mka would hate tats” on Miss Controled’s video.
The very first comment I see on the Mary Kay page was
I love it except the spitting out her drink part.
I watched it on FB. It was silly.
Ew that “Miss Conceptions” thing sounds condescending. And telling consultants to make sure to be nice to A FICTIONAL CHARACTER in an attempt to gaslight the younger generations is straight up cult shit.
I saw the Miss Conception video yesterday and the first question to pop up on the screen was, “Is Mary Kay a cult?” Maybe they should have worked slowly into that one. I felt the girl was a little too snarky to be worth listening to.