DIQ Failure
Written by Parsons Green
Misty McClure joined Mary Kay in January 2023. In April 2024 she started doing MK full-time, but there’s no telling how much money she made from that. 
In March 2025, Misty had 8 active consultants on her team and submitted her intent to enter the DIQ process April 1st.
You can check out the DIQ requirements here and here, but to summarize: You have three months to complete DIQ. You must sign up 16 new consultants and your team must order $13,500 in wholesale orders. May Kay will let you extend the process for one additional month with an additional $4500 wholesale. You can personally only count $3000 of your wholesale. The rest must come from your team. You cannot sign up your spouse, or the spouse of anyone on your team.
Misty started the year off strong. In January, she was the queen of sales!
In March, she was strengthened by a visit from NSD Cheater Somer Fortenberry! Misty is in Somer’s downline.
In April, she was named Miss Mary Kay by her sales director, but unfortunately she did not earn the Queen of Sales title. She received a DIQ pin!
She also had a day with over $400 in sales.
(Note: A “Grand Day” in MK used to be $1,000 in sales. Now anything qualifies as a grand day because we need SOMETHING to celebrate!)
In May, she was enjoying Mary Kay events and even had one of her consultants become a DIQ! And even more folks joined her team! She completed her second month of DIQ.
In June, she posted that the last couple of months has been hard. She needs 9 $225 wholesale orders to complete the requirement to have 24 consultants.
Two days later she needed only 2 more consultants.
Sadly, Misty did not meet her goal.
The DIQ process will have to start all over again. Luckily, Mary Kay will let you submit again the very next month. Misty wanted to give up. She had a discussion with God and her director Johna Safriet and determined this loss was all her fault. She wasn’t focused. She listened to doubts. She enters the new year with a refreshed vision. 2026 will be her year.
Visit the 
“Misty wanted to give up. She had a discussion with God and her director Johna Safriet and determined this loss was all her fault. She wasn’t focused. She listened to doubts. She enters the new year with a refreshed vision. 2026 will be her year.”
Jeez, talk about having the angel and the devil on your shoulders. I’m pretty sure I know which one told her it was her fault and she had to try again, because only one of them benefits from gaining an offspring director.
Misty, a year from now when the exact same thing happens and you’re staring bleakly ahead to 2027, have that conversation again, only without Johna and really listen to what Big G is really saying. Could be he wants 2027 to be your year… of freedom from MK.
I had a long talk with with God and my director Johnna Safriet
I don’t think God is her director even if her verbiage shows slightly differently. However I do think that Ms. Safriet possibly thinks she is a incarnation of the Archangel Gabriel by teaching the Words of
Mary KayGod.Oh girl!
You gave up a SECURE job for an ‘iffy’ future? How many lipsticks do you need to sell to pay your bills? and how many will continue to buy for the next twenty years? Sit down and do the math. It is NOT possible.
BIG MISTAKE.
“my Mary Kay sister”
Also: “If you sign up tonight you will receive an extra $50 worse of your choice of MK products from me.”
Freudian slip?
She writes like a 3rd grader. Misspelled words/jumbled thoughts/lack of punctuation.
Sorta says it all.
$ 408 party means maybe $60 in profit. Not really executive income.
Here is the chain of events, as I see it:
1. Misty signs up to help someone else.
2. She buys a lot of product.
3. She discovers that she cannot make money selling product.
4. She enters DIQ, because being a director is where the money is at.
5. She spends 3 months luring other people with promises of…being able to make money selling product (which she knows from personal experience is not true). In the meantime, she is buying more product at the same time she is cannibalizing her own potential customer base.
6. She doesn’t reach the goal, and her upline gets all of her recruit’s recruits. She spent a lot of money she didn’t have, and she didn’t get much in commissions. She blames herself for not “working to her full potential.”
7. ??? Will Misty redouble her efforts in another DIQ attempt? As before, she will have to lie to new marks about the riches to be gained from selling product. Does she not see that she is lying?
I find myself being drawn to posts about Misty. She seems like a real cutie-pie, and I am angry that she is being exploited like this. From other posts, I understand that she has had a difficult year, and part of her problems are financial. Her upline is sucking her dry, but even worse, I think, is that this probably very sweet woman is now working desperately to drag other women into the same financial pit she is in so that she can step on them and lift herself up a little. She seems to me like she isn’t really that kind of person, or at least she wasn’t, but that is what she is doing. Over time, this will sear her conscience and change her. Maybe it already has changed her, if she can’t discern that (a) she is swindling and (b) swindling is wrong.
There is a lot more at stake here than money. I am praying for this dear woman.
Here’s the problem, though. She thinks her inability to make money from sales is all her fault. Her failure is her own, not the company’s. The company offers unlimited earning potential! As long as you’re working right! She’s likely sincere in her belief that she’s helping her recruits. Sad, sad waste of potential.
This right here is the Big Snag. We blame ourselves. I didn’t work right. I didn’t try hard enough. I used the wrong words. It’s MY fault that I failed – not the actual truth, which is that the system is set up for this toxic failure. Repeat, repeat, repeat. I’ll bet I put in my DIQ card twenty times over twenty years, I’m not even joking. I “finished” one time because I “did want had to be done” (code for cheating in my eyes, but my up line said it was fine). I held the position for exactly three months and then “stepped down” out of shame and embarrassment. BUT I CONTINUED TO BELIEVE IT WAS MY FAULT. For TWENTY TWO YEARS.
Of course her director Johna Safriet thinks she should try again. How much did that failed effort add to Ms Safriet’s commission checks?
And she refers to Philippians 4-13 (“I can do all things through Christ which strengtheneth me.”) yanking it out of context to apply it to her DIQ dreams.
Here’s the context of the verse. It’s not about getting rich with the help of God, it’s about being content with what you have, with the help of God.
11 I am not saying this because I am in need, for I have learned to be content whatever the circumstances.
12 I know what it is to be in need, and I know what it is to have plenty. I have learned the secret of being content in any and every situation, whether well fed or hungry, whether living in plenty or in want.
13 I can do all this through Him who gives me strength.