Written by Parsons Green 

Dawn Wangard recently reached out to the Mary Kay director group on Facebook for help. How do you help a customer who admits her love of trending products?

For years, Mary Kay sales directors have promoted the idea that Mary Kay is so “on trend.” But when you look at the products objectively, you see that over and over, MK is behind in releasing the newest things.

Karen Saphos suggests inviting the customer over to try the products. She can give her opinion to be shared with Mary Kay. Nancy Polish reminds us that Mary Kay is the #1 Skin Care and Color Brand in the world! (Best selling among direct sellers). While Kay  Georgina thinks the customer should be wowed with facts so she will have FOMO and Heidi Crawford recommends the customer be introduced to Mary Kay’s new campaign Miss Conceptions.

Casey Evans offered three potential scripts from ChatGPT.

Gail Scott shows up to offer some hard truths. Mary Kay cannot compete with current brands. If you try to compare a Mary Kay product to a competitors, you will sound inauthentic if you haven’t tried their product too.

Amanda Sue Trimble tries to offer some suggestions on comparable products. Mary Kay is more known for skin care than color, but she’s sure the company has a lot of great things coming. Gail replies that Mary Kay competitors have quality products with a following. No one is coming to Mary Kay to find the must have products. They simply don’t have any. People are no longer loyal to the brand. They will find the product that works best for their specific need. Mary Kay just cannot compete.

These comments are all from Mary Kay directors whose income is dependent on new consultants signing up under them and ordering new inventory packages. Seeing that Gail has such disdain for the current product lineup, I wonder what her pitch sounds like to any potential recruit?