The Fabricated Image of Mary Kay

Written by Raisinberry

When she stepped out of the chariot, onto the Seminar stage at the 30th Anniversary of Mary Kay Cosmetics, I burst into tears. My eyes were captivated to that stage as thousands of women stood in one giant roar of applause and adoration. And for some reason, I was moved to tears and cheers. I was swept away.

It was my first Seminar. It was too much. It took sensory overload to a new level. I was drawn in and enticed by the love this woman was shown as if everyone in the audience personally knew her, or knew something that I didn’t know. Looking down the row, all cheeks glistened as mine did…we were all one in this grand emotional appreciation fest, tied to all Mary Kay represented.

Something deep in me was touched. Some kind of longing unearthed. I wanted to matter this much. I wanted to be a part of this sisterhood of safety, where no one would ever do wrong, or steal from one another, or lie or cheat. We were now a part of the most honorable and upright women on earth. We live the golden rule. We were ANTI-corporate America. We were the Pink Bubble where the best of the best, the most noble and most courageous support each other in a society of right. And the stories about Mary Kay Ash and Seminar and becoming a National just reinforced this cocoon being woven around me.

It was her. Everything that a young woman with my needs and with my world view would respond to was all embodied in Mary Kay Ash. She worked hard. She trained men to do a job that ultimately made them her bosses -the outrage! Her courage! She marched in and quit when not appreciated for who she was and what she brought to the table. She was a visionary. She was a survivor. She kept her promises. She always did the right thing. She was funny, and self effacing. She was a rock and pressed on in extreme heartache…no pity parties for her.

She listened. She cared. She learned the lessons of her life and determined to make a better life for others. She was perfect.

She was perfect.

If someone were to invent a role model that would reach down deep and answer every female disappointed heart, every longing of the feminine soul…this would be it. The deep longing of us all, as females, is to matter, and be cared for, and loved by our families…appreciated for who we are and what we contribute. Our inner struggle and desire is to become that quality woman who finally is recognized for all her gifts. All of this was embodied in the face of Mary Kay. She faced the unbelievers, the naysayers, the Goliaths and she won! She holds our face in her small hands and she whispers, “You can do it.” She is the caring mother we never had, the Grandmother who believes in us, the Aunt who knows us better than we know ourselves. To the degree that any of those ladies were missing in our lives, Mary Kay the living entity filled those needs.

Many ex career path consultants on Pink Truth describe a painful break from this company, (especially experienced by those who have many years invested), like it was a walking away from a mythical womb. A hole we had plugged by the Mary Kay Dream, bursts open again when facing the reality that very little of what we were told was true.

It isn’t likely that the version of Mary Kay being sold to past and future generations of Seminar attendees is anything close to authentic. Mary Kay’s image was crafted, according to John Rochon, former MK president. We placed our hope in something that was too perfect to be believed. She was a woman, with many limitations. She didn’t invent a “mechanism” to repair the souls and minds and hearts of women. She started a company to prosper herself and her family. She was successful. And when it became clear that the “Mary Kay message” of faith first, family next and career third resonated with a good amount of women wanting the healing of God in their lives, and the appreciation and respect of their families, and the significance of building something of their own, the formula was in place. We answered the call. This was way bigger than makeup.

Those of our readers who are grieving their association with Mary Kay Cosmetics are grieving a vapor. We are painfully separating from a place we thought held security and honor and hope. We saw her face! We knew what she stood for. The icon and her company that we believed understood our greatest need had turned that need against us. Our deep, probably childhood related longing to have warm relationships with noble, strong, honorable mentors, and to become one ourselves, was the very vulnerability that was exploited to gain a foothold into our hearts. How could we ever walk away from all that being in Mary Kay meant? It defined us. We would march to the drumbeat of the ticking month end clock to build our futures like Mary Kay did. Find a way or make one!

Some are not feeling this hurt so intensely. Others are deeply disappointed, because they have deeply lacked-or deeply trusted. What Mary Kay was supposed to fill for so many of us, was the need of fond affection in a community of like-minded individuals who would never let you down and would always do what’s right. That’s how it was sold to us. That’s why we cried at Seminar. We finally had what we had longed for. It was all true. Here, before our eyes, was all the proof we needed. That’s what Seminar’s for…selling “the dream”.

But like all “dreams”, they are illusions and fantasies woven in an unconscious state, using only snippets of reality. Mary Kay professionally reaches down deep, and snatches your passions and longings and plays them back for you on that grand stage, in “I-story” testimonies from women who are omitting, fabricating and stretching a great deal of the truth. On Awards night, when husbands and families come on stage to address the “Queen” with their pride and love, every eye fills with tears, as onlookers wish to be that woman at that exact moment. This is Hollywood. This is hand crafted to accomplish the task…bind you to Mary Kay in a never-ending quest to become that women who has finally arrived.

Buy in, and all self doubt, insecurity and fear would be swallowed up in a road map, a support system, providing recognition and appreciation. It was true and noble and right. She stood on the stage and promised. We saw it with our own eyes. And long before she passed away, the deceptive practices of NSD’s and Directors that were applauded because they got the job done, had already made Mary Kay, Richard and the family quite wealthy. Only no one talked out loud about the hidden things and only the 2%’ers knew the real way Units were built and National Areas came together.

We who are walking away have come to the realization that this company used our great belief in what’s good, and right, and played our longings and insecurities against us to keep us bound and running to “the top”. And as long as Mary Kay’s perfect ideals can be projected on that Seminar Screen, and the hidden things left hidden, the venerated icon can do her work.

“You can do it” she says, and we believe her. Until we start up the career path.

It is very hard to live “God first”, “family second” when “career third ” requires you to manipulate, omit facts, misrepresent earnings, pressure large inventories, top off production shortfalls, place your family in greater debt, pretend you “love your life” and appear at all events, styled to the “nines”, whether your business or personal finances can afford it. That’s when we started to figured it out. And that’s when the hidden things came to light. It wasn’t “me” who in my way…it was reality. Who was making it? What unit member was earning a living? Which Director was debt free? Who did it with integrity? Who hadn’t tricked the system?

That’s when we knew that the hand crafted image of Mary Kay Ash, what she stood for, was either never true, or long gone. She lied, or the company lied, because they were well aware of all the debt, deception and destruction that occurred in the ranks. They were profiting by it! Suddenly, because of the internet, we saw it all over the United States as the same scam was revealed coast to coast, as Directors came clean. One woman who risks telling the truth within her National Area, risking the “negative Nellie” mantra, will cause the dominoes to fall.

“You can have it all”, the manufactured Mary Kay said. But no, you really can’t. Because the biggest part of that “all” requires a clear conscience.

8 COMMENTS

  1. We don’t all leave mad. Some of us leave in deep grief. We get mad later.

    There’s no feeling like seminar and leadership. That was the hardest part for me to truly commit to leaving. The big group. The sisterhood. The excitement. Something to work for. Plane rides. Seeing friends I’d only see twice a year. But I honestly knew it wasn’t real. It took me a few, but I saw it. We paid a mortgage payment to be somewhere that gave a false sense of reality. I’ll never be Queen of sales because I need my sales money to pay bills. I can’t throw it back in my orders. Same with Queen of sharing. I can’t afford to sign people up. I’ll never win. And coming all this way for a feeling I love to feel.. well, something was missing within me that I needed to address. This company who manipulates Christianity had in fact hurt my walk with Jesus. Thankfully I got that back. The abundance Jesus talks about has nothing to do with diamonds and cars and things we hear at seminar. It’s a whole other mindset in changing desires to holiness.

    It was a devastating breakup to leave Mary Kay. There are people I’ll never see again. Belle stayed with the beast and normalized that strange relationship, but we have to wake up to financial and emotional abuse and manipulation and create our own circles that are healthy and real.

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    • “Leaving mad” part is directed to the lurkers who say we’re angry and didn’t work. We’re not angry. We’re good people.

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      • The only anger I ever see around here comes from the Friday critics, the ones who claim they’re so happy and fulfilled.

        Well, and from me when I get a bee in my bonnet, but that’s different 🤣

        From the former MK folks I see grief, regret, guilt, and relief. Sometimes a bit of resentment and hurt but never the level of vitriol that comes from the pro-MK contingent.

        Funny, that.

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  2. Who would know better how to exploit womens’ insecurities than a woman? And so effective was she that women would actually flock to her to be exploited.

    Jim Jones had similar skills.

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  3. oh Tracy! Roberta Blevins mentioned you on her podast Sunday , “Life After Mlm”. Part 2 of Mary Kay has been released.

    Mary Kay- 9 marriages- Ash was a fake. There was not a sick father..no single mother..she was not herself a single mother. She always had a man in her life and never scraped money together for anything.

    She pitted her directors against eachother, and famously said : “Even Jesus had a Judas” as she stabbed Jackie Brown (figuratively) in the back.

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  4. Leaving MK was much more emotional than I thought it would be. I had such a great hope and desire for the system to actually benefit women, enrich their lives, and empower us financially. It was crushing to come to accept that it doesn’t. And to accept that such talented women who I even looked up to could be okay with upholding a system so unethical and exploitative. Happy this platform exists, but there needs to be more push for rules and policies requiring transparency from this company and other MLMs to track and disclose true income statements, average expenses related to business, etc. I truly hope the MLM model goes away sooner rather than later.

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  5. Some of us left, only to join again thinking “ I’ll do it differently this time”. Partly, I think because we needed the companionship of the friends we made. During my MK career I had 6 different directors not because I joined 6 times, but due to directors giving up units, losing their directorship or simply quitting all together. Yet I still tried to have a MK business thinking yet again” I’ll do it differently this time, I’ll do it like Mary Kay Ash. But then I finally realized she was a fake, a manipulator and I fell for it. At first when I quit I felt guilty and stupid. I was wallowing in debt. Then I got angry and finally after finding this site and returning inventory I felt relieved. I have no contact with any of those so called Mary Kay friends. It was all an illusion.

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