Milwaukee, WI November 22, 2006 — Pyramid Scheme Alert announces that Tracy L. Coenen, CPA, MBA, CFE has been named to the organization’s Board of Advisors. Her consumer education website, PinkTruth.com, which exposes and analyzes the business and recruiting practices of Mary Kay and the plight of Mary Kay salespeople, has received over 4,000 visitors a day.

Pyramid Scheme Alert is one of the most widely recognized and highly respected organizations fighting against pyramid schemes and abusive multi-level marketing companies. The organization is led by Robert FitzPatrick, author of the book False Profits: Seeking Financial and Spiritual Deliverance in Multi-Level Marketing and Pyramid Schemes.

Coenen is a nationally-recognized expert on fraud and financial investigations. She is a Certified Public Accountant (CPA) and Certified Fraud Examiner (CFE), and holds a Master of Business Administration (MBA). She is also an Adjunct Professor at Concordia University – Wisconsin, and serves as Adjunct Faculty for the Association of Certified Fraud Examiners. Coenen is a columnist for Wisconsin Law Journal, guest writer for Fraud Magazine and a graduate of the Criminal Investigator Training Program at the Federal Law Enforcement Training Center (FLETC).

Coenen’s fraud investigation firm, Sequence Inc, has experience with hundreds of litigation and fraud matters, including embezzlement, financial statement fraud, corporate disputes, and fraudulent insurance claims. In addition to posting an impressive win-rate as an expert witness, she is an in-demand keynote speaker and anti-fraud corporate trainer.

“I am thrilled to become a part of Pyramid Scheme Alert and look forward to working with Robert FitzPatrick on issues that affect consumers involved with pyramid schemes and multi-level marketing companies,” says Coenen.

Other PSA Advisors include a former Asst. Attorney General of Wisconsin who litigated against Amway, an attorney who successfully brought class action suits against Nuskin and Herbalife, an attorney with experience in cases against Amway and Melaleuca, and other nationally known consumer advocates.